Privacy policy

Effective Date:  July 2025

At TheFactory Agency, your privacy is not an afterthought — it’s a responsibility we take seriously. Whether you’re browsing our website or reaching out to explore our services, we want you to feel informed and confident about how your personal data is handled.

TheFactory Agency is the commercial name of Seo Factory S.R.L., a digital performance agency based in Bucharest, Romania. For the purposes of data protection laws, we act as the “Data Controller” of your personal information.

If you have questions or concerns, you can reach us at:

TheFactory Agency
Email: info@thefactory.agency
Phone: +40 31 401 4100
Address: 6C Parintele Galeriu Street, Bucharest, Romania

We only collect information necessary to deliver our services, improve user experience or respond to inquiries. This may include:

• Personal Identifiers – such as your name, email address, phone number
• Business Information – like your company name, website or role
• Usage Data – including IP address, browser type and pages visited
• Form Submissions – data you provide via contact forms, audits or newsletter sign-ups
• Cookies & Tracking Technologies – only when consented to, used to optimize site performance and analytics

We do not collect sensitive personal data such as race, religion, political affiliation or health information.

We use your data strictly for purposes that are clear, relevant and lawful. These include:

• Responding to contact inquiries
• Sending requested resources or materials
• Providing and improving our services
• Running analytics and website performance tracking
• Sending updates or newsletters (only with your consent)
• Meeting legal or regulatory obligations

We do not sell, rent or share your personal information with third parties for commercial purposes.

We rely on the following lawful bases under the GDPR:

• Consent – when you subscribe to our newsletter or agree to cookies
• Contractual Necessity – for communications or services you request
• Legitimate Interest – to improve our site and maintain client relationships
• Legal Obligation – where required for compliance or legal purposes

You have the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

We keep your personal data only as long as necessary for the purposes it was collected or to meet legal requirements. Typically:

• Contact form submissions: retained for up to 12 months
• Newsletter subscriptions: until you unsubscribe
• Analytics and usage data: anonymized or deleted within 26 months

Under data protection laws, you have the right to:

• Access the data we hold about you
• Request corrections to inaccurate data
• Request deletion (“right to be forgotten”)
• Restrict or object to processing
• Request data portability
• Withdraw consent (where applicable)

To exercise any of these rights, contact us at info@thefactory.agency. We aim to respond within 30 days.

Our website uses cookies to understand user behavior, optimize performance and personalize content — only with your consent. You can manage cookie preferences via our cookie banner or browser settings.

Common tools we may use include:

• Google Analytics (IP anonymization enabled)
• Meta Pixel (with consent for marketing)
• Hotjar or similar UX tools (strictly for site optimization)

We never use cookies to collect sensitive information or track you across other websites.

We implement strict technical and organizational measures to protect your data from unauthorized access, disclosure or loss. These include:

• HTTPS encryption
• Limited access control for team members
• Regular security audits of our CMS and plugins
• Secure third-party services with data processing agreements

However, no online system is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

If your data is transferred outside the European Economic Area (EEA), we ensure it is protected using appropriate safeguards such as:

• Standard Contractual Clauses (SCCs)
• Partners located in countries with adequate data protection laws
• Binding corporate rules (where applicable)

Our website may include links to third-party websites or tools (e.g., Calendly, Google Forms, HubSpot). Please note that we are not responsible for the privacy practices of external sites. Always review their privacy policies before submitting your data.

Our services are not directed to individuals under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

We may update this Privacy Policy from time to time. Any significant changes will be clearly posted on this page, along with a revised effective date. We encourage you to review this policy periodically.

Questions or Concerns?

We’re committed to transparency, fairness and respecting your data rights. If you have questions or need to file a complaint, contact us directly at:

Email: info@thefactory.agency 
Address: 6C Parintele Galeriu Street, Bucharest, Romania

You may also have the right to lodge a complaint with your local data protection authority.

TheFactory Agency — Transparent, Secure, Responsible.
Helping you grow your business with complete respect for your privacy.