EDUCATION & E-LEARNING

Paid inquiry volume typically shifts within the first month around key enrollment windows. Organic authority for program-specific searches takes two to three admissions cycles to build, since evaluation periods for students and parents run long. We set separate timelines for paid and organic so progress isn't judged against the wrong clock.

A funnel audit on your two or three highest-priority programs, typically two to three weeks, showing exactly where inquiries drop off before enrollment. It gives you a prioritized list before expanding to the rest of the catalog.

Access to your enrollment funnel data, whatever exists, and one person who can confirm which programs are the current priority. We also need visibility into application-to-enrollment conversion, not just inquiry counts, so we're optimizing for the number that actually matters.

We track qualified inquiries and cost per enrollment monthly, even while the evaluation cycle itself runs longer. Leading indicators, program-page engagement, inquiry quality, application starts, show direction well before a full cohort enrolls. Waiting for enrollment day alone would hide problems too late to fix.

We benchmark performance against the same season in prior years, not month over month, so a normal seasonal dip doesn't get mistaken for underperformance. Budget and content pushes are planned ahead of known enrollment windows rather than reactively. That keeps the seasonal pattern from masking real trends.