HEALTHCARE & MEDICAL

The main risk is a campaign getting rejected or flagged mid-flight for a compliance issue that could have been caught before launch. We route every campaign through a compliance check against platform-specific healthcare ad policies before it goes live, which adds a short review step but avoids the far costlier problem of a paused account.

Both, since in Healthcare the two are tightly linked: ad platforms scrutinize the landing page content as closely as the ad itself. We scope content and advertising together from the start rather than treating them as separate projects that need to be reconciled later.

Sign-off from whoever manages your compliance requirements, before anything publishes, and one clinical or administrative contact who can confirm accuracy on medical claims. That review step is non-negotiable in this category and we build the timeline around it.

Compliant campaigns typically stabilize within the first month once the initial review cycle is done. Acquisition efficiency tends to improve gradually over two to three months as targeting and landing pages get refined against real conversion data, not guesses.

Through review volume and sentiment, referral-source tracking, and conversion rate on specialty-specific pages, alongside patient or referral flow. Traffic without those signals doesn't tell us whether trust is actually improving, so it's never reported as the headline number on its own.