NON-PROFIT & NGO

Access to your donor platform and one person who can approve messaging quickly, that's the main ask. We scope the work to fit limited resources rather than assuming clients in this category can absorb the same spend as a commercial account, and we say upfront where limited resources mean a narrower first phase.

Messaging and campaign changes typically show an early signal within the first month. Donor retention rate takes two to three donation cycles to move meaningfully, since that's the window that actually shows whether the change worked.

Content and campaigns are built around clear, verifiable impact statements, not vague appeals, since donor trust is the asset this category depends on most. Anything we publish about outcomes gets checked against what your organization can actually substantiate.

Against qualified supporter growth and donor retention rate, not just total donations in a given month, since a single large gift can mask whether the donor base is actually growing. Both acquisition and retention are reported separately.

A donor-funnel and messaging audit, typically the lightest entry point, that shows where supporters are dropping off before committing to an ongoing campaign. Many organizations use it to decide whether awareness or retention needs attention first.