FINANCE & FINTECH

Sign-off from whoever owns your disclosures and required disclaimers, before content publishes, not after. We build review into the workflow so nothing ships without that approval, and we keep a log of what was reviewed and when. This slows the first few pieces but prevents rework later.

Compliance review adds one to two weeks before the first pieces publish, since nothing goes live without sign-off. Once that cycle is running, most accounts see application volume shift within two to three months as trust-building content builds up.

Through content that answers the specific questions prospects have before they'll trust a financial product, backed by proof points like licensing, security, and real customer outcomes. This is slower than a generic content push but it's what actually moves application-to-funded conversion in a trust-sensitive category. We track trust signals separately from raw traffic.

Against application-to-funded conversion and cost per funded customer, not applications started or impressions. Those earlier metrics matter as diagnostics, but they're not what a lender or investor cares about. Reporting ties every channel back to that final number.

We audit it against current compliance requirements first, since disclosure rules change and older content sometimes drifts out of line. Anything compliant and performing stays; anything creating regulatory risk gets flagged before it gets touched for SEO reasons. Compliance review always comes before optimization here.