Funnel definitions
Signup, activation and paid events agreed with product and sales.
SaaS PPC Agency
Paid acquisition judged on activated and paying accounts
PPC for SaaS companies, managed by our team in Bucharest for software businesses selling in Romania, the UK, the US and across Europe.
We run Search, LinkedIn and paid social for trials and demos, and measure campaigns on the accounts that activate and pay, not only on signups.
01
What SaaS PPC covers
Search campaigns for category, problem and competitor searches, LinkedIn and Meta for audiences that match your customers, and remarketing for trial users who stopped before activating. Each campaign has a target linked to revenue.
02
Why SaaS needs its own approach
A signup is not a customer. Many trials never reach the moment where the product proves its value, and the cost of acquiring a customer has to be recovered over months of subscription. Campaigns optimized for signups buy the wrong users efficiently.
03
How we run it
We agree with your team on the event that predicts a paying customer, such as a completed setup or an invited teammate, and send it back to the ad platforms. Campaigns, bids and budgets then follow activated and paying accounts.
/WHAT HAPPENS
BEHIND THE ADS
In SaaS advertising, product data is what turns campaigns from busy into profitable.
- Signup, activation and subscription events tracked from the product, not only from the site
- Offline or server-side conversions for paid accounts and their value
- Competitor and alternative searches handled with clear, fair comparison pages
- Separate campaigns and targets for self-serve trials and sales-led demos
- Exclusions for existing customers and free-plan users
You see what each channel costs per activated and per paying account.
/What you get
SaaS PPC management
What is included in the monthly work.
Search and comparison
Category, problem and competitor searches with landing pages that fit each.
LinkedIn and Meta
Audiences by role, company and behavior, for demand that does not search yet.
Product data connection
Activation and subscription data sent back to the ad platforms.
Revenue reporting
Cost per activated account, per paying account and payback by channel.
/WHAT’S IN IT
FOR YOU?
Campaigns judged on the users who activate and pay, not on the number of signups.
Each campaign has a target tied to activation or revenue, set with your product and sales teams.
What changes in the way you buy advertising.
TRIALS
ACTIVATION
REVENUE
PAYBACK
Signups from people who match your customer profile.
Campaigns judged on users who reach the product’s value.
Paying accounts and their value reported by channel.
How long it takes to recover what each customer cost.
/HOW WE HELP SAAS
PPC is one part of the work. For SaaS companies we also handle SEO, product websites and tracking:
SEO
Found by the buyers who search for what you sell.
EXPLORE SEO FOR SAAS →ADVERTISING
Paid campaigns judged on leads and sales.
EXPLORE ADVERTISING FOR SAAS →DEVELOPMENT
Websites and stores built, hosted and maintained by one team.
EXPLORE DEVELOPMENT FOR SAAS →INSIGHTS
Tracking and reports you can base decisions on.
EXPLORE INSIGHTS FOR SAAS →/HOW LONG
DOES IT TAKE?
The first weeks follow the same order for every SaaS account.
/01
Events and tracking
Signup, activation and payment events defined and connected to the ad platforms.
/02
Campaign structure
Campaigns split by intent and by self-serve or sales-led path.
/03
Optimization on revenue
Bids and budget moved to the campaigns that bring paying accounts.
/FREQUENTLY ASKED
QUESTIONS
Read access to your product analytics or CRM is enough to track sign-ups through to activation and paying conversion; we don’t need write access to your product. Where that integration doesn’t exist yet, we help scope the minimum tracking needed before campaigns launch. Most of the setup work happens once, in the first two weeks.
We track the funnel past the sign-up, not just at the click, since a cheap trial that never converts isn’t a result worth optimizing for. If activation or conversion is the bottleneck, we flag it clearly, even when it sits outside the ad account.
We use multi-touch attribution and align reporting windows to your actual sales cycle length, instead of judging campaigns on last-click data that undercounts the channels doing real work earlier in the funnel. Pipeline and closed revenue are tracked back to source wherever your CRM data allows it.
Whichever matches your actual sales motion, decided during onboarding rather than assumed. Product-led accounts are optimized toward trial activation; sales-led accounts are optimized toward qualified demo requests.
Search campaigns give a first read within a month, because click and signup data build up quickly. Whether those signups become paying customers takes a full trial or sales cycle, so we track activation in the meantime instead of waiting for revenue.
LET’S REVIEW YOUR
SAAS AD ACCOUNTS
Give us read access to your ad accounts and tell us which event predicts a paying customer. We will show you which campaigns bring those users.
Bring your product analytics and billing data, and we will judge campaigns on paying accounts from the first month.