Account setup and structure
Campaigns by vehicle category, location and inquiry type, with clear budgets for each.
Automotive PPC Agency
Campaigns for test drives, service bookings and sales
PPC for dealerships, rental companies, service centers and automotive brands, managed by our team in Bucharest for companies in Romania, the UK, the US and across Europe.
We build campaigns around the cars you have in stock, the areas you sell in and the actions that lead to a sale: test drive requests, calls, service bookings and finance inquiries.
01
What automotive PPC covers
Search campaigns for model, used car and service searches, inventory-based ads where the platform supports them, paid social for launches and offers, and remarketing for buyers who compare for weeks. Each campaign type has its own budget, so new car promotions do not take money away from service bookings.
02
Why automotive needs its own approach
Car buyers research for weeks, compare dealers within driving distance and contact several before they decide. A campaign that counts every click the same pays for people who browse models they will never buy. Location, stock and the type of inquiry decide what a click is worth.
03
How we run it
We split the account by category: new, used, leasing, service and parts. Keywords and audiences follow the models you have in stock, targeting follows the areas your customers come from, and calls and forms are tracked to the point where your sales team marks a lead as qualified.
/WHAT HAPPENS
BEHIND THE ADS
Most of the work in an automotive account is invisible in the ads themselves.
- Inventory feeds connected to ads, so sold cars stop appearing within a day
- Call tracking on ads and on the site, with calls matched to campaigns
- Location targeting drawn around the areas each showroom really sells to
- Separate conversion values for test drives, service bookings and finance requests
- Qualified leads from your CRM imported back into Google Ads
The result is an account where you can see which campaigns bring test drives and which only bring traffic.
/What you get
Automotive PPC management
What is included in the monthly work.
Search, Shopping and social
Google Ads, Meta and YouTube managed together, with each channel given a clear job.
Ads by model and offer
Ad copy and creative updated when offers, stock or financing terms change.
Call and lead tracking
Calls, forms and chat leads tracked from the click to the CRM record.
Monthly review
Cost per test drive, per booking and per qualified lead, discussed with your sales manager.
/WHAT’S IN IT
FOR YOU?
Inquiries split by type and location, so a service booking is never counted as a car sale.
Campaigns follow your stock and the areas each showroom sells to, and every month you see what a test drive, a booking and a sale cost.
What changes in the way you buy advertising.
LEADS
TEST DRIVES
BOOKINGS
SALES
Inquiries split by type, so a service booking is not counted as a car sale.
Test drive requests tracked as a separate goal with their own cost.
Service and rental bookings measured where the booking system allows it.
Sales matched to campaigns when your CRM records the lead source.
/HOW WE HELP AUTOMOTIVE
PPC is one part of the work. For automotive companies we also handle SEO, websites and tracking:
SEO
Found by the buyers who search for what you sell.
EXPLORE SEO FOR AUTOMOTIVE →ADVERTISING
Paid campaigns judged on leads and sales.
EXPLORE ADVERTISING FOR AUTOMOTIVE →DEVELOPMENT
Websites and stores built, hosted and maintained by one team.
EXPLORE DEVELOPMENT FOR AUTOMOTIVE →INSIGHTS
Tracking and reports you can base decisions on.
EXPLORE INSIGHTS FOR AUTOMOTIVE →/HOW LONG
DOES IT TAKE?
The first weeks follow the same order for every automotive account.
/01
Tracking and structure
Calls, forms and inventory feeds connected, and the account split by category and location.
/02
Weekly optimization
Search terms, bids and offers adjusted every week against cost per qualified lead.
/03
Budget by results
Budget moves to the models, locations and campaign types that bring buyers.
/FREQUENTLY ASKED
QUESTIONS
Lead volume is ramped in stages so response times don’t fall behind and hurt close rates. We flag capacity concerns before scaling spend further and adjust pacing together with your team rather than pushing volume regardless. The goal is leads your dealership can actually work, not a number that only looks good in a report.
Yes. Service, parts and car sales get separate campaigns, budgets and goals, because a service booking and a car sale have very different values.
Access to Google Ads and Meta, your stock feed or dealer system export, and one person who can tell us each week which leads were reached and which booked a test drive.
Both. Multi-location dealership groups need centralized reporting with location-level detail, which we build into the account structure from the start. Independent dealers get the same rigor at a scope matched to a single location.
Campaigns are built to flex with inventory, using feed-based ads where possible so what’s advertised matches what’s actually on the lot. Budget shifts toward models and periods with real demand instead of running flat spend year-round.
LET’S REVIEW YOUR
AUTOMOTIVE AD ACCOUNTS
Give us read access to Google Ads and Meta. We will show you where the budget goes today and which inquiries it produces.
Send us last month’s leads with the ones that booked a test drive, and we will show you which campaigns deserve the budget.