Feed management
A clean, complete product feed that qualifies more products for more searches.
PPC for Ecommerce Brands
Shopping, Search and social managed around your margins
Google Shopping, Search and paid social for online stores, run by our team in Bucharest for brands selling in Romania, the UK, the US and across Europe.
We manage ecommerce PPC around products and margins, not around total revenue alone, so the budget goes to the products that leave money after the ad cost.
01
What ecommerce PPC covers
Shopping and Performance Max campaigns fed by your product feed, Search campaigns for brand and category searches, paid social for new customers, and remarketing for visitors who left without buying. Each has a clear role and its own target.
02
Why margin matters more than ROAS
Two products with the same return on ad spend can leave very different profit. When campaigns optimize for revenue only, they push discounted bestsellers and starve the products that pay the bills. Margin data turns the account toward profit.
03
How we run it
We start with the feed: titles, attributes, categories and errors in Merchant Center. Then we group products by margin and role, set targets per group and review search terms, products and audiences every week.
/WHAT HAPPENS
BEHIND THE ADS
In ecommerce PPC, the feed and the tracking decide what the campaigns can do.
- Product feed optimization: titles, attributes and custom labels for margin and stock
- Merchant Center errors and disapprovals fixed before they cut visibility
- Purchase tracking checked against orders in the store, including consent mode
- Product groups by margin, price range and bestseller status
- Customer lists for remarketing and for excluding recent buyers
You can see, product group by product group, what the advertising costs and what it sells.
/What you get
Ecommerce PPC management
What is included in the monthly work.
Shopping and Performance Max
Campaigns structured by margin and product role, with targets you agree on.
Search and brand protection
Category and brand searches covered, with competitors bidding on your name watched.
Paid social
Meta and TikTok campaigns for new customers, with catalog ads for returning visitors.
Profit reporting
Revenue, ad cost and margin per product group, reconciled with store orders.
/WHAT’S IN IT
FOR YOU?
Budget spent on the products that leave a profit after the ad cost.
With a clean feed, products grouped by margin and purchases checked against store orders, every budget decision rests on profit, not only on revenue.
What changes in the way you buy advertising.
FEED
MARGIN
NEW CUSTOMERS
CONTROL
More products approved and shown for the searches that fit them.
Budget follows the products that leave profit, not only revenue.
New and returning buyers reported separately.
Clear product groups you can push or pause in one decision.
/HOW WE HELP ECOMMERCE
PPC is one part of the work. For online stores we also handle SEO, store development and tracking:
SEO
Found by the buyers who search for what you sell.
EXPLORE SEO FOR ECOMMERCE →ADVERTISING
Paid campaigns judged on leads and sales.
EXPLORE ADVERTISING FOR ECOMMERCE →DEVELOPMENT
Websites and stores built, hosted and maintained by one team.
EXPLORE DEVELOPMENT FOR ECOMMERCE →INSIGHTS
Tracking and reports you can base decisions on.
EXPLORE INSIGHTS FOR ECOMMERCE →/HOW LONG
DOES IT TAKE?
The first weeks follow the same order for every store.
/01
Feed and tracking
Merchant Center errors fixed, feed improved and purchase tracking checked against orders.
/02
Structure by margin
Products grouped by margin and role, with a target for each group.
/03
Weekly optimization
Search terms, products and audiences reviewed every week, budget moved to what pays.
/FREQUENTLY ASKED
QUESTIONS
Shopping feed health and account structure are usually fixed in the first two weeks, which is also when the first efficiency gains in spend typically show. Meaningful revenue growth from new targeting and creative testing follows over the next month or two as data accumulates. We report weekly from day one, so progress is visible before the full engagement plays out.
Before launch, you get an audit and a realistic forecast based on your margins and current data. If results after the first months do not match the plan, we review the account with you and adapt it, and the contract terms say how either side can stop.
Bidding is set against your actual margin and target ROAS, not a generic growth-at-all-costs approach, so thin-margin categories get a more conservative strategy than high-margin ones. We segment campaigns by product profitability where the catalog allows it, rather than bidding the same way across everything. Reporting shows profitability by segment, not just revenue, so a thin-margin category isn’t judged on the wrong number.
Yes. Feed errors are one of the most common causes of wasted ecommerce spend, so we monitor and fix feed issues as part of the engagement, not as a separate add-on.
Budgets and bidding are adjusted ahead of known peak periods rather than reactively once traffic spikes. We plan sale calendars and inventory constraints with you in advance, so spend scales with what you can actually fulfill.
LET’S REVIEW YOUR
SHOPPING CAMPAIGNS
Give us read access to Google Ads and Merchant Center. We will show you which products spend the budget and which ones bring the profit.
We have run Google Shopping campaigns since 2015, and today every store account is judged on margin and checked against real orders.