Product feed
optimization
Titles, descriptions, attributes and categorization refined to match real search intent.
Google Shopping Ads Agency
Turn product visibility into consistent sales
Most online stores don’t struggle because of bad products. They struggle because the right people never see them. At TheFactory Agency, we turn your product catalog into a reliable acquisition channel: consistent visibility, qualified traffic, and measurable sales.
/Google Shopping Ads
Built as a sales engine
GET A PROPOSALMost Shopping issues aren’t a budget problem. They’re a structure problem. We fix the structure first.
What is this service for?
Google Shopping Ads put your products directly in front of high-intent buyers: people already searching for what you sell, ready to compare and act.
Why we offer this?
Shopping is too often treated as “set and forget.” Real value comes from control: when feed and campaigns are aligned with how Google reads signals, you stop guessing and start scaling.
How we deliver
We audit feed, Merchant Center and campaign structure, enrich product data to match real intent, then restructure campaigns so budget flows toward what actually drives sales.
Technical approach
Google Shopping isn’t just advertising. It’s data engineering combined with algorithmic behavior. The product feed acts as the foundation. If attributes like GTINs, categories, or pricing signals are inconsistent, Google’s system struggles to match products with the right searches. On top of that, campaign structure decides how aggressively you compete in auctions and how efficiently your budget is used. Google Merchant Center, feed optimization platforms, and conversion tracking all need to work in sync. Even small misalignments: missing identifiers, weak title formatting. Reduce visibility or push CPC up. Knowing where performance is being lost, and recovering it without inflating spend, is where experience matters.
/WHAT YOU GET
Google Shopping management package
Turn your product catalog into a consistent sales engine.
Product feed
Campaign
structuring
Separate top performers from budget drains, so smart scaling becomes possible.
Bid & budget
alignment
Adjustments tied to your margins and goals, not just traffic volume.
Search term &
negative keyword control
Cut wasted spend and focus visibility on the queries that convert.
Merchant Center &
feed health
Identifiers, categories and pricing signals kept clean so products stay eligible and visible.
What’s in it for you
- More relevant traffic, your products show up for the searches that matter.
- Higher conversion rates from accurate, compelling product information.
- Stable cost per acquisition as wasted spend is eliminated.
- Compounding visibility for your best products, with clear insight into what drives revenue.
/YOUR SHOPPING ADS PROCESS
AUDIT & RESTRUCTURE
Review feed, Merchant Center and campaigns; rebuild structure to match real intent.
OPTIMIZE & STABILIZE
Refine bids, attributes and search terms until performance becomes predictable.
SCALE TOP PERFORMERS
Expand visibility for products that convert, without losing efficiency.
/about
No need to commit blindly. We start with a focused audit that shows what’s working, what’s underperforming, and where opportunities exist: then implement improvements step by step, with full transparency.
Why
TheFactory
TheFactory
Risk & Results
Costs
With experience across SEO, PPC, and eCommerce systems since 2015, we approach Google Shopping with a practical mindset: focused on results, not assumptions. Clear structure, transparent execution, and a low-risk starting point.
Running Shopping ads without proper structure leads to hidden costs: wasted clicks, underperforming products, missed opportunities. Well-managed campaigns don’t just spend budget; they direct it.
/FREQUENTLY ASKED
QUESTIONS
Feed setup and optimization, campaign structure, and bid strategy, since product feed quality usually determines performance more than the campaign settings themselves. We audit the feed first before touching bids or budgets.
Access to your product feed source, whatever platform generates it. We also need current margin data by category, so bid strategy reflects what’s actually profitable to sell, not just what converts.
Once the feed is optimized and approved by Google, campaigns typically need two to three weeks of data before bid strategy stabilizes. A feed with quality issues adds time upfront to fix, but skipping that step just delays results further downstream.
We monitor feed health and disapprovals continuously rather than discovering them at the next scheduled report, since a flagged feed can silently stop showing products. Common causes, missing attributes, policy issues, get corrected within days of being flagged.
Against ROAS by product category, not an account-wide average, since margins and performance usually vary a lot between categories in a real catalog. Reporting breaks it down at that level so budget shifts toward what’s actually profitable.
Take control of your
Shopping performance.
Fix what’s holding your campaigns back: clear structure, transparent execution, and a low-risk first step.
WHAT HAPPENS NEXT
1Tell us about your site, your market and what you want to achieve.
2We review what you have today and map the gaps that hold you back.
3You get a clear plan with priorities, timing and a quote.
150+
Clients served
2015
Year founded
95%
Client retention
20+
Team members
Ready to turn product visibility into consistent sales? Let’s start the conversation.
CALL+40 314 014 100EMAILinfo@thefactory.agency