Channel strategy
A clear job and target for Search, Shopping, Meta and TikTok.
B2C PPC Agency
Search, Shopping and social for consumer brands
PPC for consumer brands and services, managed by our team in Bucharest for companies selling in Romania, the UK, the US and across Europe.
Consumers decide fast and compare a lot. We run Search, Shopping and social campaigns that reach them at the right moment and measure what each sale really cost.
01
What B2C PPC covers
Search and Shopping for people who already look for what you sell, Meta and TikTok for people who do not know you yet, and remarketing for visitors who were close to buying. Each channel has a target that fits its role.
02
Why consumer campaigns need their own approach
Consumer purchases are often small, frequent and influenced by price, reviews and timing. Margins leave little room for waste, and ad platforms will happily spend on audiences that click and never buy. The difference between profit and loss is in targeting, creative and offer.
03
How we run it
We set targets per channel based on your margins, test creative and offers every week, and separate new customers from returning ones in the reports. Budget moves to the campaigns that bring customers at a cost you can sustain.
/WHAT HAPPENS
BEHIND THE ADS
Consumer campaigns live or die on details most people never see.
- Purchase and lead tracking checked against real orders, with consent mode
- Product feeds and catalogs kept accurate for Shopping and social catalog ads
- Creative testing with a clear hypothesis and enough data to judge it
- New customer and returning customer goals kept apart
- Audience exclusions for recent buyers and low-value segments
You see what each channel costs per customer, and which creative and offers made the difference.
/What you get
B2C PPC management
What is included in the monthly work.
Campaign management
Setup and weekly optimization across the channels that fit your product.
Creative testing
New ads and offers tested every month, with results you can read.
Landing page input
Recommendations for the pages ads point to, because the click is only half the sale.
Customer reporting
Cost per new customer and returning revenue, reconciled with your sales data.
/WHAT’S IN IT
FOR YOU?
More first-time customers, at a cost your margins can carry.
With a target for each channel and new customers reported apart from repeat buyers, you can see what each sale really cost and move budget with confidence.
What changes in the way you buy advertising.
REACH
CUSTOMERS
REPEAT
CONTROL
New audiences reached on the channels where they spend time.
New customers counted separately from repeat buyers.
Returning customers reached at a lower cost than new ones.
A target per channel, so budget decisions are simple.
/HOW WE HELP B2C
PPC is one part of the work. For consumer brands we also handle SEO, websites and tracking:
SEO
Found by the buyers who search for what you sell.
EXPLORE SEO FOR B2C →ADVERTISING
Paid campaigns judged on leads and sales.
EXPLORE ADVERTISING FOR B2C →DEVELOPMENT
Websites and stores built, hosted and maintained by one team.
EXPLORE DEVELOPMENT FOR B2C →INSIGHTS
Tracking and reports you can base decisions on.
EXPLORE INSIGHTS FOR B2C →/HOW LONG
DOES IT TAKE?
The first weeks follow the same order for every consumer account.
/01
Tracking and audit
Purchases or leads tracked correctly and the current account reviewed.
/02
Structure and creative
Campaigns rebuilt by channel role, with the first creative tests running.
/03
Optimization
Weekly changes on targeting, creative and budget against cost per customer.
/FREQUENTLY ASKED
QUESTIONS
Platform algorithms need enough signal to optimize, so very narrow audiences sometimes need a broader top-of-funnel layer before retargeting can work efficiently. We test audience size during the first weeks and adjust targeting or platform mix if delivery is struggling. A niche audience does not rule out paid social, but it changes how the campaign is structured.
Weak conversion usually comes from tracking gaps, the wrong audience or a landing page that does not match the ad. We check those three first, fix what we find and review the results with you every month before changing budgets.
Existing campaigns keep running while we audit performance, so there’s no gap in coverage during the handover. Pixel data, campaign history and past learnings are preserved rather than discarded, since rebuilding from zero would throw away real signal. Changes are phased in once the audit shows what’s underperforming.
Yes. Ad copy and static creative for each platform are part of the work, and short videos can be cut from your existing footage. For a new shoot, we agree the brief and the format with you first.
Most campaigns launch within one to two weeks of kickoff, once tracking is verified and creative is approved. Accounts with existing tracking and brand assets in place move faster than a completely new setup.
LET’S REVIEW YOUR
B2C AD ACCOUNTS
Give us read access to your ad accounts. We will show you what a new customer costs today on each channel.
We work best with teams that can approve creative and offers quickly, because consumer campaigns improve with every weekly test.