Strategy with sales
Targets, audiences and lead definitions agreed with the people who close deals.
B2B PPC Agency
Google Ads and LinkedIn for long sales cycles
PPC for B2B companies that sell to other businesses, managed by our team in Bucharest for clients in Romania, the UK, the US and across Europe.
We run Google Ads, LinkedIn and Meta campaigns for long sales cycles, where a good month is measured in qualified opportunities, not in form fills.
01
What B2B PPC covers
Search campaigns for the problems and solutions your buyers look up, LinkedIn campaigns for the roles and companies you want to reach, and remarketing for the weeks between the first visit and the first call. Each campaign has a target tied to pipeline.
02
Why B2B needs its own approach
B2B audiences are small, several people decide, and the sale happens weeks or months after the click. A campaign that optimizes for cheap leads fills the CRM with contacts who will never buy. What matters is whether the right companies enter the pipeline.
03
How we run it
We define the ideal customer with your sales team, build campaigns around their searches and roles, and connect the CRM to the ad platforms. Qualified opportunities and deals go back to Google Ads and LinkedIn, so bidding learns from buyers instead of from form fills.
/WHAT HAPPENS
BEHIND THE ADS
In B2B, the work that decides results happens between the ad and the CRM.
- Ideal customer profile and target account lists agreed with sales
- Lead source kept from the first click into HubSpot, Salesforce or your CRM
- Offline conversion import of qualified opportunities and deals
- Exclusions for students, job seekers, competitors and companies too small to buy
- Landing pages and forms that ask the questions sales needs
You see what each campaign costs per qualified opportunity, not only per lead.
/What you get
B2B PPC management
What is included in the monthly work.
Google Ads and LinkedIn
Search for demand that exists, LinkedIn for accounts that are not searching yet.
CRM connection
Lead source and pipeline stages linked between the CRM and ad platforms.
Landing pages
Pages and forms that qualify visitors before they reach your sales team.
Pipeline reporting
Cost per qualified opportunity and pipeline value by campaign.
/WHAT’S IN IT
FOR YOU?
Fewer leads your sales team rejects, and more opportunities they can work.
When campaigns learn from what your CRM confirms, sales gets warmer conversations and you can see which campaigns create pipeline and which only create contacts.
What changes in the way you buy advertising.
/FROM CLICKTO CLOSED DEAL →
- /01
LEADS
Fewer contacts that sales rejects, more that fit your ideal customer.
- /02
PIPELINE
Opportunities and their value reported by campaign.
- /03
ALIGNMENT
One lead definition used by marketing and sales.
- /04
LEARNING
Ad platforms bidding on the signals your CRM confirms.
FIRST CLICKCLOSED DEAL
/HOW WE HELP B2B
PPC is one part of the work. For B2B companies we also handle SEO, websites and tracking:
SEO
Found by the buyers who search for what you sell.
EXPLORE SEO FOR B2B →ADVERTISING
Paid campaigns judged on leads and sales.
EXPLORE ADVERTISING FOR B2B →DEVELOPMENT
Websites and stores built, hosted and maintained by one team.
EXPLORE DEVELOPMENT FOR B2B →INSIGHTS
Tracking and reports you can base decisions on.
EXPLORE INSIGHTS FOR B2B →/HOW LONG
DOES IT TAKE?
The first weeks follow the same order for every B2B account.
/01
Definitions and tracking
Ideal customer, lead stages and CRM connection agreed and set up.
/02
Campaigns and pages
Search and LinkedIn campaigns rebuilt, with landing pages that qualify.
/03
Optimization on pipeline
Budget and bids adjusted on qualified opportunities as they come in.
/FREQUENTLY ASKED
QUESTIONS
Campaign build across the platforms your buyers actually use, funnel and intent targeting matched to your sales cycle, and CRM-connected reporting are all part of the engagement, not billed as add-ons. Creative direction and landing page recommendations are included where the account needs them. Scope is confirmed after a discovery call, so what’s covered is clear before work starts.
Every engagement starts with a written plan and a quarterly review tied to qualified opportunities and pipeline. If the targets are not met, we change the plan with you, and the contract terms say how either side can stop.
Consumer campaigns optimize for fast purchases and broad reach. B2B campaigns need narrow targeting by role and company, a lead definition agreed with sales, CRM data sent back to the platforms and patience for long sales cycles. We build the account around how your buyers decide.
Yes, connecting ad platforms to your CRM is standard practice for us, since click and lead volume alone don’t tell you which campaigns produce pipeline or revenue. We map the full funnel from ad click through to closed deal wherever your CRM data allows it.
Paid search and LinkedIn typically surface qualified leads within the first month, but pipeline takes a full sales cycle to show since B2B deals don’t close on the same timeline as clicks. We report against leading indicators, lead quality and sales-accepted rate, until enough deals have closed to judge pipeline directly. Full-cycle attribution becomes reliable once your average sales cycle has passed at least once.
LET’S REVIEW YOUR
B2B AD ACCOUNTS
Give us read access to Google Ads and LinkedIn and a sample of last quarter’s leads. We will show you which campaigns brought opportunities.
Since 2015, our team has run Google Ads, LinkedIn and Meta campaigns from Bucharest, connected to the CRM where deals are tracked.