Solution architecture
Pages organized by problem, industry and role, not only by product.
/INDUSTRIES / B2B / DEVELOPMENT
B2B Web Development
B2B web development for companies whose website has to support sales: clear solution pages, gated resources, client portals and integrations with your CRM and marketing tools.
B2B buyers research deeply, involve multiple stakeholders, and rarely convert on the first visit. Generic tactics waste budget, what works is structured pipeline orchestration.
/01
THE SITUATION
A B2B website is a sales tool used by several people in the buying company, often at different times. A manager reads the overview, an engineer checks the technical details, procurement looks for terms and certifications. Many B2B sites are built for one visitor and one message.
/02
WHY IT MATTERS
When the people involved in a decision cannot find what they need, the shortlist forms elsewhere. When forms do not reach the CRM with their source, sales and marketing argue about where leads come from instead of following them up.
/03
HOW WE APPROACH IT
We plan the site around the buying committee: solution pages by problem, technical pages and documentation, resources for each stage and a clear path to a conversation. Forms connect to your CRM with the source attached, and the content system lets marketing publish without developer help.
/WHAT VISITORS NEED TO FIND
The people who evaluate a B2B supplier look for these.
- What you do, for whom, in one clear sentence
- Technical specifications, documentation and integrations
- Certifications, security information and references
- Pricing models or how a quote is built
- A direct way to talk to a specialist
- SEO
- Advertising
- Developmentyou are here
- Hosting
/WHAT THE WORK COVERS
CRM and marketing integration
Forms, events and lead source connected to the CRM and automation tools.
Resource and document areas
Downloads, documentation and gated content managed by marketing.
Speed and SEO foundations
Fast templates, clean URLs, redirects from the old site and structured data from the first day.
Support after launch
Hosting, updates and fixes from the same team that built the site, if you want them.
/PLATFORMS AND INTEGRATIONS
- /01
CRM connection
Leads and their source sent to the CRM your sales team uses.
- /02
Marketing automation
Forms and behavior connected to nurture flows.
- /03
Client portals
Secure areas for documents, orders or support, where needed.
- /04
Multilingual setup
Language and market versions for companies selling across borders.
/HOW LONG IT TAKES
/01
Scope and architecture
One to two weeks to agree on pages, integrations and the platform, with a fixed scope you can sign off.
/02
Design and build
Templates are designed and built in milestones, so you review working pages instead of waiting for the end.
/03
Launch and first months
Redirects, tracking and speed are checked at launch, then we watch rankings and conversions for regressions.
/FAQ
Only if clients regularly need documents, orders or support data from you. In many cases a well-organized resource area and the CRM's own tools are enough.
Yes. Pages are built from reusable blocks, so marketing can publish solution pages, resources and news without changing code.
It depends on the number of pages, languages and integrations. We agree a fixed scope and milestones at the start, so you review working pages along the way.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
Yes, if the migration is planned. We map every URL that earns traffic or links, set redirects before launch and watch Search Console closely in the first weeks.
LET'S SCOPE YOUR B2B WEBSITE
Tell us who reads your website, which systems it must connect to and how many languages it needs. We will come back with a structure and a scoped estimate.
BOOK A B2B WEBSITE CONSULTATION
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