Service and area plan
Campaigns by service, project size and location.
Construction PPC Agency
Campaigns for the projects and areas you want
PPC for builders, contractors, installers and construction suppliers, managed by our team in Bucharest for companies in Romania, the UK, the US and across Europe.
We build campaigns around the projects you want to win, the areas you work in and the inquiries your estimators can price.
01
What construction PPC covers
Search campaigns for project and service searches in your area, Local Services or call-focused campaigns where available, paid social for residential projects and remarketing for people who compare quotes for weeks. Commercial and residential work get separate campaigns.
02
Why construction needs its own approach
Construction inquiries vary hugely in value. A small repair and a full renovation can come from the same keyword. Work is limited by geography and by crew capacity, so a campaign that brings inquiries from too far away, or for jobs you do not take, wastes budget and estimator time.
03
How we run it
We map the services and project sizes you want, draw the service area, and write ads and forms that state what you do and what you do not. Calls and quote requests are tracked, and your team marks which ones became site visits and signed contracts.
/WHAT HAPPENS
BEHIND THE ADS
In construction advertising, filtering the wrong inquiries matters as much as finding the right ones.
- Service area targeting drawn around the zones your crews can reach
- Negative keywords for jobs you do not take, such as DIY and small repairs
- Call tracking with each call matched to the campaign and keyword
- Quote forms that ask for project type, size and timing
- Signed contracts imported back into Google Ads where your CRM records them
You see what each campaign costs per site visit and per signed project.
/What you get
Construction PPC management
What is included in the monthly work.
Search and local ads
Google Ads for project searches, with call-focused formats where they work.
Quote-ready pages
Landing pages with past project photos, service area and a short quote form.
Lead tracking
Calls and forms tracked, with outcomes recorded by your team.
Monthly review
Cost per qualified inquiry and per signed project, by service.
/WHAT’S IN IT
FOR YOU?
Fewer inquiries for jobs you do not take, and more site visits for the projects you want.
From kitchen remodels to commercial contracts, campaigns follow your service area and your crews’ capacity, slow down when the schedule is full and pick up in quieter months.
What changes in the way you buy advertising.
INQUIRIES
SITE VISITS
CONTRACTS
CAPACITY
Fewer requests for jobs you do not take.
Inquiries that turn into a visit tracked by campaign.
Signed projects linked to their source where your system allows it.
Budget that can slow down when your schedule is full.
/HOW WE HELP CONSTRUCTION
PPC is one part of the work. For construction companies we also handle SEO, websites and tracking:
SEO
Found by the buyers who search for what you sell.
EXPLORE SEO FOR CONSTRUCTION →ADVERTISING
Paid campaigns judged on leads and sales.
EXPLORE ADVERTISING FOR CONSTRUCTION →DEVELOPMENT
Websites and stores built, hosted and maintained by one team.
EXPLORE DEVELOPMENT FOR CONSTRUCTION →INSIGHTS
Tracking and reports you can base decisions on.
EXPLORE INSIGHTS FOR CONSTRUCTION →/HOW LONG
DOES IT TAKE?
The first weeks follow the same order for every construction account.
/01
Services and tracking
Services, areas and project sizes agreed; calls and forms tracked.
/02
Campaigns and pages
Campaigns rebuilt by service and area, with quote-ready landing pages.
/03
Optimization
Budget moved to the services and areas that bring signed projects.
/FREQUENTLY ASKED
QUESTIONS
Both, layered together. Campaigns are structured around the service areas you actually cover and the project types you want more of, rather than one broad campaign covering everything you do.
From the start, you see clear data on where leads are coming from and how budget is being used, so a mismatch shows up quickly rather than months later. Targeting is adjusted immediately when a source produces the wrong kind of inquiry.
Yes. Campaigns that cover several service areas and project types need more setup and management than one trade in one region. The fee is scoped to that work and to your ad budget, and you see the breakdown before you commit.
Qualifying questions in forms and call tracking help separate serious inquiries from browsers before they reach your team. Campaigns that consistently produce low-value leads get adjusted or paused rather than left running on volume alone.
Yes, construction demand is rarely flat, so budgets are built to flex with your season and project pipeline rather than fixed month to month. We plan ramp-up and pull-back periods with you in advance, not react after the fact.
LET’S REVIEW YOUR
CONSTRUCTION AD ACCOUNTS
Give us read access to Google Ads and a list of last quarter’s inquiries with the ones you priced. We will show you where the budget goes.
You handle the builds. We make sure the inquiries that reach your estimators are worth pricing.