Qualifying lead forms
Questions on project type, size, budget and timing before a lead is accepted.
/INDUSTRIES / CONSTRUCTION / ADVERTISING
Construction Advertising and Lead Ads
Construction advertising and lead ads for builders and contractors: Search, social and lead form campaigns that bring project inquiries from your service area, filtered before they reach your estimators.
Construction firms compete for high-value, infrequent projects. Visibility, credibility, and proof of past work decide who gets shortlisted.
/01
THE SITUATION
Construction leads differ a lot in value. The same campaign can bring a full renovation and a request for a small repair, a client nearby and one two hours away. Lead forms on social platforms collect contacts cheaply, and many of them are people collecting prices with no plan to start.
/02
WHY IT MATTERS
Every unqualified lead costs estimator time, and in construction that time is limited. Campaigns judged on cost per lead fill the calendar with site visits that never become contracts, while the projects you want go to competitors who answer faster.
/03
HOW WE APPROACH IT
We set the service area, the types of work and the minimum project size, and build ads and forms around them. Forms ask for project type, budget range and timing. Leads are routed to your team immediately, and outcomes such as site visit and signed contract are sent back to the platforms.
/WHAT YOUR BUYERS RESPOND TO
People planning a project respond to clear, concrete offers.
- A free site visit or estimate within a given time
- Finished projects similar to theirs
- Clear information on the area covered and the types of work
- Financing or staged payment options
- Availability to start in a given season
- SEO
- Advertisingyou are here
- Development
- Hosting
/WHAT THE WORK COVERS
Service area targeting
Campaigns limited to the zones your crews can reach.
Outcome feedback
Site visits and signed contracts sent back to the ad platforms.
Conversion tracking
Every campaign reports leads or sales, checked against your CRM or store data before we optimize anything.
Weekly optimization
Search terms, bids, audiences and ads reviewed every week, with changes logged so you can see them.
/CHANNELS WE USE AND WHY
- /01
Google Search
People searching for a contractor for a specific job.
- /02
Meta lead ads
Residential projects, with forms that qualify before submission.
- /03
YouTube and video
Project walkthroughs that build trust before the first call.
- /04
Remarketing
Visitors who viewed projects or pricing pages but did not ask for a quote.
/HOW LONG IT TAKES
/01
Tracking and structure
In the first two weeks we fix conversion tracking and rebuild the account around what you sell.
/02
Weekly optimization
Search terms, bids, audiences and creative are adjusted every week against cost per lead or sale.
/03
Scale what pays
Budget moves to the campaigns that bring buyers at an acceptable cost, in steps you can follow.
/FAQ
Largely. Higher-intent form settings, qualifying questions and quick follow-up reduce it, and sending results back to the platform helps it find people who actually start projects.
Yes. Budgets can be lowered or campaigns paused by service and area, and restarted when you have capacity, without rebuilding the account.
Yes, usually through Search and LinkedIn, with separate campaigns and pages, because commercial clients look for capacity, references and compliance.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Ad spend goes directly from your account to Google, Meta or LinkedIn. Our management fee is a separate line, scoped to the work the account needs, not a percentage of spend.
LET'S REVIEW YOUR CONSTRUCTION AD ACCOUNTS
Send us last quarter's leads with the ones you visited and the ones you signed. We will show you which campaigns and forms are worth keeping.
REQUEST A CONSTRUCTION PPC AUDIT
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