BEAUTY & WELLNESS

It combines organic discovery work, content built around routines and rituals, and retention programs that turn one-time buyers into repeat customers. We scope the mix after reviewing your current channels, since a spa and a skincare brand need different weighting between acquisition and loyalty. Reporting covers both new-customer reach and repeat-purchase rate from the start.

Access to your booking or ecommerce platform, your existing content library, and one person who can approve brand-voice decisions quickly, since content in this category moves fast. A short call to walk through your current retention numbers helps us set a realistic baseline. Most of the day-to-day work happens on our side.

Nothing about your existing community gets rebuilt from scratch. We audit what is already working, the reviews, the repeat customers, the content that resonates, and build the growth plan around strengthening it rather than replacing it. Anything with proven traction stays in place.

We track each partnership against its own baseline, engagement, referral traffic, and conversions, not vanity follower counts, so a weak result shows up within the first cycle. Underperforming partnerships get paused rather than renewed automatically. The budget shifts toward the channels already proving repeat-purchase value.

A content and reviews audit across your current channels, usually two to three weeks, that identifies where repeat customers are dropping off. It gives you a prioritized list before committing to an ongoing retention program. Many clients use it to decide which channel to invest in first.