Local targeting
Ads shown to people within reach of the salon.
/INDUSTRIES / BEAUTY & WELLNESS / ADVERTISING
Beauty Salon Marketing and Ads
Beauty salon marketing and ads for salons, spas and clinics: local campaigns on Instagram, Facebook and Google that fill appointment slots and bring clients who come back.
Beauty and wellness thrive on community, content, and consistency. Strong brand presence drives discovery, but loyalty drives lifetime value.
/01
THE SITUATION
Beauty clients choose by images, reviews and distance. They discover a salon on Instagram, check its reviews on Google and book through an app or a message. Slots that stay empty on a weekday are lost revenue, while weekends fill on their own.
/02
WHY IT MATTERS
Ads that run the same all week spend money on weekends that would fill anyway. Campaigns measured on likes and followers say nothing about bookings, and a salon can grow an audience without growing its calendar.
/03
HOW WE APPROACH IT
We target people within reach of the salon, show real work and real staff, and promote the services and days you need to fill. Bookings from ads are tracked through your booking system where it allows it, and first visits and returning clients are reported separately.
/WHAT YOUR BUYERS RESPOND TO
Beauty clients respond to what they can see and book quickly.
- Before and after photos of real work, where allowed
- A new service or a seasonal treatment
- Available slots this week
- Offers for first visits or quiet days
- Reviews from local clients
- SEO
- Advertisingyou are here
- Development
- Hosting
/WHAT THE WORK COVERS
Slot-filling campaigns
Promotion focused on the days and services with free capacity.
Booking tracking
Bookings from ads measured through your booking tool where it allows it.
Conversion tracking
Every campaign reports leads or sales, checked against your CRM or store data before we optimize anything.
Weekly optimization
Search terms, bids, audiences and ads reviewed every week, with changes logged so you can see them.
/CHANNELS WE USE AND WHY
- /01
Instagram
Where most beauty clients discover salons and services.
- /02
Facebook
Local reach and offers for a wider age range.
- /03
Google Search and Maps
People looking for a salon or a treatment nearby.
- /04
TikTok
Short videos for trends and younger clients.
/HOW LONG IT TAKES
/01
Tracking and structure
In the first two weeks we fix conversion tracking and rebuild the account around what you sell.
/02
Weekly optimization
Search terms, bids, audiences and creative are adjusted every week against cost per lead or sale.
/03
Scale what pays
Budget moves to the campaigns that bring buyers at an acceptable cost, in steps you can follow.
/FAQ
Yes. Platforms restrict some claims, before and after images and certain treatments, especially medical aesthetic ones. We write ads within those rules.
Partly, depending on the app. Some support tracking, others only exports. We combine what the app offers with tracked links and booking codes.
It can be, with a small, local budget focused on the services and days you need to fill and judged on bookings.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Ad spend goes directly from your account to Google, Meta or LinkedIn. Our management fee is a separate line, scoped to the work the account needs, not a percentage of spend.
LET'S REVIEW YOUR BEAUTY AD ACCOUNTS
Tell us which days and services have free slots and how clients book. We will show you how a local campaign could fill them.
REQUEST A BEAUTY PPC AUDIT
Or explore other Beauty & Wellness services · Find my industry