FOOD & BEVERAGE / RESTAURANTS

Against direct reservations and orders, the ones that don't pay a delivery-platform commission, since that's where the actual margin recovery happens. Local visibility and review volume are tracked as leading indicators, not as the final number. We report the shift from platform-dependent to direct revenue explicitly.

Alongside them, at least initially. Dropping delivery platforms outright before direct channels are strong enough usually costs more in lost volume than it saves in commission. The plan shifts the balance over time as direct reservations and orders grow.

Local search and review improvements typically show within six to eight weeks. The shift toward direct orders is gradual, most venues see a meaningful change in the mix within one full quarter, not the first month. We track the ratio monthly so the trend is visible early.

Very little. We need photos, menu updates, and prompt responses to reviews, which usually takes a manager a few minutes a week, not a dedicated hire. Anything more technical, review management, local listings, content, runs on our side.

We set up a response process before launch, not after a bad review appears, so there's already a plan for how fast and how your team responds. A negative pattern gets flagged early since we're monitoring reviews as part of the engagement, not just building visibility and leaving reputation to chance.