Local targeting
Ads shown to people within reach of the venue, at the hours that matter.
/INDUSTRIES / FOOD & BEVERAGE / ADVERTISING
Restaurant Advertising
Restaurant advertising for restaurants, bars and food brands: local search, social and delivery campaigns that fill tables, bring direct orders and promote events.
Diners and shoppers decide in minutes. Visibility in local search and clean ordering paths convert hunger into revenue.
/01
THE SITUATION
Restaurants advertise on a short clock. Decisions are made the same day, often within a few hundred meters, and on a phone. Delivery platforms bring orders but take a commission and control the customer relationship. Events, menus and seasons change faster than most ad accounts are updated.
/02
WHY IT MATTERS
Campaigns that run unchanged all week spend money when the kitchen is full and stay quiet when tables are empty. Ads that send people only to delivery platforms grow orders with a commission on each one, instead of building direct customers.
/03
HOW WE APPROACH IT
We plan campaigns around your quiet and busy hours, target people within reach of the venue and promote what changes: menus, events, offers. Reservations, calls and direct orders are tracked separately, so you see what each campaign brings to the restaurant.
/WHAT YOUR BUYERS RESPOND TO
Diners respond to what helps them decide now.
- Photos of dishes and the venue
- Menu, prices and opening hours
- Easy table booking or direct ordering
- Events, tastings and seasonal menus
- Offers for quiet days or hours
- SEO
- Advertisingyou are here
- Development
- Hosting
/WHAT THE WORK COVERS
Event and menu campaigns
Promotion for events, new menus and seasonal offers, updated as they change.
Direct order tracking
Reservations, calls and direct orders measured separately from platform orders.
Conversion tracking
Every campaign reports leads or sales, checked against your CRM or store data before we optimize anything.
Weekly optimization
Search terms, bids, audiences and ads reviewed every week, with changes logged so you can see them.
/CHANNELS WE USE AND WHY
- /01
Google Search and Maps
People nearby looking for a place to eat now.
- /02
Instagram and Facebook
Dishes, atmosphere and events for people who decide by photos.
- /03
TikTok
Short videos for concepts with a young or tourist audience.
- /04
Remarketing
Past visitors reminded of new menus and events.
/HOW LONG IT TAKES
/01
Tracking and structure
In the first two weeks we fix conversion tracking and rebuild the account around what you sell.
/02
Weekly optimization
Search terms, bids, audiences and creative are adjusted every week against cost per lead or sale.
/03
Scale what pays
Budget moves to the campaigns that bring buyers at an acceptable cost, in steps you can follow.
/FAQ
Where you have direct ordering, promote it first, because those orders carry no commission. Platforms can still bring new customers, so the right mix depends on your margins.
A few kilometers around the venue is common for restaurants, adjusted to how far your guests usually come, which is larger for destination venues.
Yes. Event campaigns run for a short period, target people likely to attend and are measured on bookings or ticket sales.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Ad spend goes directly from your account to Google, Meta or LinkedIn. Our management fee is a separate line, scoped to the work the account needs, not a percentage of spend.
LET'S REVIEW YOUR RESTAURANT AD ACCOUNTS
Tell us your busy and quiet hours and how guests book or order today. We will show you where advertising can fill the gaps.
REQUEST A RESTAURANT PPC AUDIT
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