Intake-based budget plan
Spend planned around application windows, with peaks and pauses set in advance.
/INDUSTRIES / EDUCATION / ADVERTISING
Education PPC Management
Education PPC for schools, universities and course providers: Search, social and video campaigns timed to your admissions calendar and measured on applications, not on clicks.
Students and parents compare programs, costs, and outcomes carefully. Strong organic visibility and clear conversion paths drive applications.
/01
THE SITUATION
Education marketing works in waves. Demand peaks before application deadlines and at the start of each term, and falls almost to zero in between. Inquiries come from students and parents, often for different reasons, and many inquiries never turn into an application.
/02
WHY IT MATTERS
Budget spent evenly across the year wastes money in quiet months and runs short when students decide. Campaigns optimized for inquiry forms fill the admissions team with contacts who were only curious, while serious applicants get the same follow-up as everyone else.
/03
HOW WE APPROACH IT
We plan budget by intake, push spend before deadlines and reduce it after, and create campaigns per program or program group. Tracking separates inquiries, open day registrations and submitted applications, and the application data from your admissions system goes back to the ad platforms.
/WHAT YOUR BUYERS RESPOND TO
Students and parents respond to concrete information and dates.
- Program details with fees and start dates
- Open days, webinars and campus visits
- Scholarships and payment plans
- Application deadlines with a clear next step
- Student stories and graduate outcomes, when they can be documented
- SEO
- Advertisingyou are here
- Development
- Hosting
/WHAT THE WORK COVERS
Program campaigns
Separate campaigns and ads for the programs you need to fill first.
Application tracking
Inquiries, event registrations and applications tracked as separate goals.
Conversion tracking
Every campaign reports leads or sales, checked against your CRM or store data before we optimize anything.
Weekly optimization
Search terms, bids, audiences and ads reviewed every week, with changes logged so you can see them.
/CHANNELS WE USE AND WHY
- /01
Google Search
Program and institution searches from students already comparing options.
- /02
Meta and TikTok
Reach for younger audiences and parents before they start searching.
- /03
YouTube
Campus and program videos for students who choose from far away.
- /04
Remarketing
Reminders before deadlines for visitors who started but did not apply.
/HOW LONG IT TAKES
/01
Tracking and structure
In the first two weeks we fix conversion tracking and rebuild the account around what you sell.
/02
Weekly optimization
Search terms, bids, audiences and creative are adjusted every week against cost per lead or sale.
/03
Scale what pays
Budget moves to the campaigns that bring buyers at an acceptable cost, in steps you can follow.
/FAQ
Ad platforms review claims about accreditation, degrees and job outcomes closely, and some markets have their own rules. We keep claims to what the institution can document, which also keeps ads approved.
We pass the campaign source into the application form or admissions system and import submitted applications back into Google Ads and Meta, so campaigns learn from applicants, not from page visits.
Yes. Campaigns are set up per country, language and program, with budgets based on how many applicants each market brings and how many of them enroll.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Ad spend goes directly from your account to Google, Meta or LinkedIn. Our management fee is a separate line, scoped to the work the account needs, not a percentage of spend.
LET'S REVIEW YOUR EDUCATION AD ACCOUNTS
Share your admissions calendar and access to your ad accounts. We will show you how the budget should move across the next intake.
REQUEST A EDUCATION PPC AUDIT
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