Practice area pages
One page per area of law you want to grow, written for clients, not for other lawyers.
/INDUSTRIES / LEGAL / SEO
Law Firm SEO Services
Law firm SEO for practices that want clients to find them when they search for a lawyer: practice area pages, local rankings and expert content that respects the rules of your bar or regulator.
Legal clients search in moments of urgency or stress. The firms that show up with clarity, authority, and proof of expertise win the consultations.
/01
THE SITUATION
People look for a lawyer when something has already gone wrong: a dismissal, a divorce, a contract dispute, an accident. They search for the practice area and the city, read two or three firm websites and call. Many firm sites have one services page for everything and a list of partners, which is not what these searches reward.
/02
WHY IT MATTERS
Legal searches are among the most competitive local searches, and the firms that rank are the ones contacted first. Directories and lead-selling portals fill the results when firm websites are thin, and they sell the same inquiry to several firms.
/03
HOW WE APPROACH IT
We build one page per practice area and, where it makes sense, per office location, with plain explanations of the situations you handle and what the first consultation looks like. Lawyer profiles show real credentials. Google Business Profile, legal directories and citations support local rankings, and every claim is checked against the advertising rules that apply to you.
/WHAT YOUR BUYERS SEARCH FOR
Legal searches are urgent, local and specific to a problem.
- A practice area with a city, such as employment lawyer in a given city
- A situation described in plain words, such as what to do after being dismissed
- Questions about cost, process and timing of a case
- A named lawyer or firm after a referral
- Lawyers who speak a given language or work across borders
- SEOyou are here
- Advertising
- Development
- Hosting
/WHAT THE WORK COVERS
Local visibility
Google Business Profile, directories and citations for each office.
Compliant content
Claims, titles and testimonials checked against the rules of your bar or regulator.
Technical SEO
Crawling, indexing, site speed and structured data, fixed in order of impact.
Monthly reporting
Rankings, organic traffic and the inquiries or sales it produced, compared with the starting point.
/PAGES THAT EARN THE TRAFFIC
- /01
Practice area pages
Bring clients who already know what kind of lawyer they need.
- /02
Situation guides
Answer the questions people ask before they know which lawyer to call.
- /03
Lawyer profiles
Rank for name searches and show the experience behind the firm.
- /04
Map results
Where local searches for a lawyer often end.
/HOW LONG IT TAKES
/01
Audit and first fixes
We crawl the site, check what Google indexes and fix what blocks the pages that already get impressions.
/02
Content and links
New and rewritten pages target the searches mapped in the audit, supported by links from sites your buyers read.
/03
Measure and adjust
Every month we compare rankings, traffic and inquiries with the baseline and move effort to what is working.
/FAQ
Yes, and they depend on the jurisdiction. Bars and regulators limit claims about results, specializations and testimonials. We write within the rules that apply to your firm and ask a partner to approve sensitive pages.
Start with the areas you want more work in and that bring the fees you want. A strong page for each of those does more than a long list of every service.
For broad searches, directories are strong. For a practice area in a specific city, a complete firm page with real lawyer profiles and good reviews can rank above them, and the inquiry comes to you only.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Nobody controls Google's results. We commit to a plan, a monthly report you can check, and a clear account of what moved and why.
START WITH A LAW FIRM SEO AUDIT
Start with an audit of your practice area pages and local listings. You get a short list of what to fix and which areas to build first.
REQUEST A LAW FIRM SEO AUDIT
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