Seasonal campaign plan
Budgets, products and creative prepared ahead of each peak, not during it.
/INDUSTRIES / RETAIL / ADVERTISING
Retail PPC Management
Retail PPC for chains and independent retailers that sell online and in stores: Shopping, Search and social campaigns planned around your product calendar, your stores and your margins.
Retail buyers blend online research with in-store buying. Winning brands stay visible across both, with seasonal precision.
/01
THE SITUATION
Retail advertising runs on a calendar. New collections, seasonal peaks and clearance periods each need different products, budgets and messages, often within the same month. At the same time, many sales finish in a physical store, where the ad platform cannot see them.
/02
WHY IT MATTERS
When campaigns keep the same settings through the season, budget runs out on peak days and sits unused in quiet weeks. When store sales are invisible, online campaigns look weaker than they are, and the first budget cut hits the ads that bring people to the shop.
/03
HOW WE APPROACH IT
We plan campaigns with your merchandising calendar, prepare budgets and creative before each peak, and adjust targets when the season changes. Product groups follow margin and stock. Where the data exists, we measure store visits and in-store sales from ads alongside online orders.
/WHAT YOUR BUYERS RESPOND TO
Retail shoppers move between searching, browsing and visiting. They respond to:
- Products with a visible price and availability
- Seasonal collections and gift ideas at the right moment
- Promotions with a clear end date
- Stock in a nearby store and the store's opening hours
- Delivery and return terms before they add to cart
- SEO
- Advertisingyou are here
- Development
- Hosting
/WHAT THE WORK COVERS
Feed and promotions
Product feed, sale prices and promotions kept in sync with the store.
Online and store results
Store visits and offline sales measured next to online orders where data allows.
Conversion tracking
Every campaign reports leads or sales, checked against your CRM or store data before we optimize anything.
Weekly optimization
Search terms, bids, audiences and ads reviewed every week, with changes logged so you can see them.
/CHANNELS WE USE AND WHY
- /01
Shopping and Performance Max
The main sales channel for products with a clear price and good photos.
- /02
Search
Brand, category and store searches, including people looking for a shop nearby.
- /03
Meta and TikTok
For new collections and gift seasons, when shoppers are not searching yet.
- /04
Local campaigns
Ads that point to your stores, with directions, hours and local stock where available.
/HOW LONG IT TAKES
/01
Tracking and structure
In the first two weeks we fix conversion tracking and rebuild the account around what you sell.
/02
Weekly optimization
Search terms, bids, audiences and creative are adjusted every week against cost per lead or sale.
/03
Scale what pays
Budget moves to the campaigns that bring buyers at an acceptable cost, in steps you can follow.
/FAQ
We plan them weeks ahead: products, budgets, promotions in the feed and creative are ready before the peak, and we monitor daily during it, so budget does not run out on the best days.
Partly, and we say which part. Store visit estimates from Google, loyalty card data and offline sales imports each give a piece of the picture; together they are much better than counting online orders only.
Yes, through the feed. Promotions, sale prices and labels are managed in the feed rules, so changing a promotion does not mean editing hundreds of ads.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Ad spend goes directly from your account to Google, Meta or LinkedIn. Our management fee is a separate line, scoped to the work the account needs, not a percentage of spend.
LET'S REVIEW YOUR RETAIL AD ACCOUNTS
Share your next season's calendar and access to Google Ads. We will show you where the current account would lose sales at the next peak.
REQUEST A RETAIL PPC AUDIT
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