Omnichannel catalog
Products, prices and stock shown consistently online and per store.
/INDUSTRIES / RETAIL / DEVELOPMENT
Retail Website Design
Retail website design for retailers with stores and an online shop: sites that connect the catalog, the stores and the customer account, so shoppers can buy where it suits them.
Retail buyers blend online research with in-store buying. Winning brands stay visible across both, with seasonal precision.
/01
THE SITUATION
Retail shoppers move between channels: they browse online, check a store's stock, buy in the shop and return online. The website has to show products, store information and stock, and support services such as click and collect, all fed by the systems the stores already use.
/02
WHY IT MATTERS
When the site and the stores tell different stories about prices or stock, shoppers lose trust and go elsewhere. Services like click and collect fail quietly when stock data is out of date, and the cost appears as cancellations and complaints.
/03
HOW WE APPROACH IT
We plan the site around the shopper's options: buy online, reserve in store, find a store. Catalog, prices and stock come from your retail systems, store pages are generated from one location database, and accounts and loyalty connect where your systems allow it.
/WHAT VISITORS NEED TO FIND
Retail visitors expect these on a store website.
- Products with prices and stock online and in stores
- Click and collect or reserve in store
- Store finder with hours and services
- Loyalty account and order history
- Easy returns online or in store
- SEO
- Advertising
- Developmentyou are here
- Hosting
/WHAT THE WORK COVERS
Click and collect
Reserve or buy online and pick up in store, based on real stock data.
Store finder
Store pages and maps generated from one location database.
Speed and SEO foundations
Fast templates, clean URLs, redirects from the old site and structured data from the first day.
Support after launch
Hosting, updates and fixes from the same team that built the site, if you want them.
/PLATFORMS AND INTEGRATIONS
- /01
Retail systems
Connection to the point of sale or ERP that holds stock and prices.
- /02
Loyalty programs
Customer accounts linked to loyalty where your system allows it.
- /03
Payments
Payment methods expected by shoppers in each market.
- /04
Couriers
Delivery options and tracking from the carriers you use.
/HOW LONG IT TAKES
/01
Scope and architecture
One to two weeks to agree on pages, integrations and the platform, with a fixed scope you can sign off.
/02
Design and build
Templates are designed and built in milestones, so you review working pages instead of waiting for the end.
/03
Launch and first months
Redirects, tracking and speed are checked at launch, then we watch rankings and conversions for regressions.
/FAQ
If your retail system can share stock levels often enough, yes. We agree the update frequency and how to show low stock.
Not always. It depends on whether your current platform and retail systems can exchange orders and stock reliably, which we check first.
Yes, if the loyalty system offers an interface. Otherwise, we can show basic information from regular exports.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
Yes, if the migration is planned. We map every URL that earns traffic or links, set redirects before launch and watch Search Console closely in the first weeks.
LET'S SCOPE YOUR RETAIL WEBSITE
Tell us which systems hold your products, stock and customers. We will come back with an approach and a scoped estimate.
BOOK A RETAIL WEBSITE CONSULTATION
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