Seasonal budget plan
Spend planned by booking window and source market.
/INDUSTRIES / TRAVEL / ADVERTISING
Travel PPC Management
Travel PPC for tour operators and travel agencies: Search, social and video campaigns timed to booking seasons and measured on bookings and their value.
Travelers move from dreaming to booking across many sessions and devices. Brands that capture intent at every stage win the trips.
/01
THE SITUATION
Travel demand moves with seasons, holidays and events, and booking windows differ by trip type. Large platforms bid on the same searches with big budgets. A travel company has to choose carefully which trips, markets and moments it advertises.
/02
WHY IT MATTERS
Budget spent evenly across the year or across all trips is wasted on searches the company cannot win. Campaigns measured on inquiries rather than bookings also hide which trips actually sell.
/03
HOW WE APPROACH IT
We plan budgets by booking season and source market, focus on trips with margin and availability, and track bookings with their value from your reservation system. Remarketing follows travelers through their long planning period.
/WHAT YOUR BUYERS RESPOND TO
Travelers respond to concrete trips and timing.
- A trip with dates, duration and price
- Early booking offers
- Last available places
- Videos and photos of the experience
- Flexible cancellation terms
- SEO
- Advertisingyou are here
- Development
- Hosting
/WHAT THE WORK COVERS
Trip-level campaigns
Campaigns for trips with margin and free places.
Booking value tracking
Bookings and their value tracked from your reservation system.
Conversion tracking
Every campaign reports leads or sales, checked against your CRM or store data before we optimize anything.
Weekly optimization
Search terms, bids, audiences and ads reviewed every week, with changes logged so you can see them.
/CHANNELS WE USE AND WHY
- /01
Google Search
Trip and destination searches close to booking.
- /02
Meta and Instagram
Inspiration and offers for travelers still deciding.
- /03
YouTube
Experience videos for trips that sell on emotion.
- /04
Remarketing
Reminders during long planning periods.
/HOW LONG IT TAKES
/01
Tracking and structure
In the first two weeks we fix conversion tracking and rebuild the account around what you sell.
/02
Weekly optimization
Search terms, bids, audiences and creative are adjusted every week against cost per lead or sale.
/03
Scale what pays
Budget moves to the campaigns that bring buyers at an acceptable cost, in steps you can follow.
/FAQ
By focusing on specific trips, niche destinations and your brand, where platforms are weaker, and by tracking bookings so budget follows what sells.
Yes, with campaigns per country and language, and budgets based on bookings from each market.
With call tracking and a booking reference recorded by your team, imported back into the ad platforms.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Ad spend goes directly from your account to Google, Meta or LinkedIn. Our management fee is a separate line, scoped to the work the account needs, not a percentage of spend.
LET'S REVIEW YOUR TRAVEL AD ACCOUNTS
Tell us your booking seasons and source markets. We will show you how the budget should move across the year.
REQUEST A TRAVEL PPC AUDIT
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