Offer and form design
One offer per form, with qualifying questions that keep the lead useful for sales.
/INDUSTRIES / AUTOMOTIVE / ADVERTISING
Automotive Lead Generation Ads
Automotive lead generation for dealers and automotive services: ads, landing pages and lead forms that bring test drive requests, trade-in valuations and finance inquiries your sales team can follow up.
Car buyers research extensively before stepping into a dealership. The brands that show up across model searches, comparisons, and local intent capture the test drives.
/01
THE SITUATION
In automotive, the lead is the product of the campaign. A dealer needs a name, a phone number and the model the buyer is interested in, quickly enough to call while the buyer is still comparing. Lead forms on social platforms make this easy, and they also make it easy to collect contacts who never answer the phone.
/02
WHY IT MATTERS
A cheap lead that nobody can reach costs more than an expensive one that books a test drive. If campaigns are judged on cost per form, they drift toward the easiest forms to fill in, and the sales team stops trusting marketing leads altogether.
/03
HOW WE APPROACH IT
We design the form and the offer together: a test drive, a trade-in valuation or a finance quote, each with the questions that separate buyers from browsers. Leads go straight to your CRM or to the right salesperson, and we track contact rate and test drives, not only form submissions.
/WHAT YOUR BUYERS RESPOND TO
The offers that bring automotive leads are concrete and time-bound.
- Book a test drive for a specific model
- Get a valuation for your current car
- Financing or leasing quote with a monthly payment
- Stock offers on cars that are available now
- Service and inspection booking
- SEO
- Advertisingyou are here
- Development
- Hosting
/WHAT THE WORK COVERS
Instant lead routing
Leads sent to the CRM or the right salesperson within minutes, by email or text.
Lead quality feedback
Contacted, test drive and sold statuses fed back to the ad platforms.
Conversion tracking
Every campaign reports leads or sales, checked against your CRM or store data before we optimize anything.
Weekly optimization
Search terms, bids, audiences and ads reviewed every week, with changes logged so you can see them.
/CHANNELS WE USE AND WHY
- /01
Meta lead ads
Volume for test drives and valuations, with forms tuned to reduce fake entries.
- /02
Google Search
High-intent model and dealer searches, sent to landing pages with a short form.
- /03
Google lead forms
Forms inside Search and YouTube ads, useful on mobile when the offer is simple.
- /04
Remarketing
Visitors who viewed a model see the offer again while they still compare.
/HOW LONG IT TAKES
/01
Tracking and structure
In the first two weeks we fix conversion tracking and rebuild the account around what you sell.
/02
Weekly optimization
Search terms, bids, audiences and creative are adjusted every week against cost per lead or sale.
/03
Scale what pays
Budget moves to the campaigns that bring buyers at an acceptable cost, in steps you can follow.
/FAQ
With qualifying questions, higher-intent form settings, phone number checks where the platform allows it, and by sending contact and test drive results back to the platforms, so they find more people like the ones who answered.
Your sales team. We set up the routing, so each lead reaches the right person quickly and agree on a simple status your team updates, which is what lets us judge campaigns by real outcomes.
Yes. Each location gets its own targeting area, its own offers and its own report, so a busy showroom does not hide a quiet one.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Ad spend goes directly from your account to Google, Meta or LinkedIn. Our management fee is a separate line, scoped to the work the account needs, not a percentage of spend.
LET'S REVIEW YOUR AUTOMOTIVE AD ACCOUNTS
Send us last month's leads with the ones your team reached and the ones that booked a test drive. We will show you which campaigns and forms are worth keeping.
REQUEST A AUTOMOTIVE PPC AUDIT
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