Catalog ads
Google Shopping and Meta catalog ads fed from the same accurate product data.
/INDUSTRIES / B2C / ADVERTISING
B2C Ecommerce Advertising
B2C ecommerce advertising for online stores selling to consumers: Shopping, social catalog ads and remarketing built around your products, your margins and the customers who come back.
B2C buyers decide fast and forget faster. Visibility, trust signals, and frictionless paths to purchase are everything.
/01
THE SITUATION
A consumer store sells many products to many people, often at low order values. The advertising has to work at product level, change with stock and promotions, and still keep the cost of each sale below what the product earns. Social platforms now drive as much discovery as search does.
/02
WHY IT MATTERS
At low order values, small inefficiencies add up quickly. A campaign that pays to reach existing customers, or that promotes products with thin margins, can show good revenue and still lose money. The same budget, sorted by margin and customer type, can carry the store.
/03
HOW WE APPROACH IT
We connect the product catalog to Google and Meta, group products by margin and role, and set separate goals for new and returning customers. Creative is tested on social every week, and remarketing focuses on visitors who viewed products or left a cart.
/WHAT YOUR BUYERS RESPOND TO
Online shoppers respond to what helps them decide quickly.
- The exact product with price and delivery time
- Reviews and ratings next to the product
- Bundles, gift sets and seasonal offers
- Free delivery or returns thresholds
- Short videos that show the product in use
- SEO
- Advertisingyou are here
- Development
- Hosting
/WHAT THE WORK COVERS
New customer goals
Campaigns that bid more for new buyers and less for people who would buy anyway.
Cart and product remarketing
Reminders for viewed products and abandoned carts, with frequency limits.
Conversion tracking
Every campaign reports leads or sales, checked against your CRM or store data before we optimize anything.
Weekly optimization
Search terms, bids, audiences and ads reviewed every week, with changes logged so you can see them.
/CHANNELS WE USE AND WHY
- /01
Google Shopping
Product searches with price comparison, the core of most store accounts.
- /02
Meta catalog ads
Discovery and remarketing with products from your catalog.
- /03
TikTok
For products that sell through demonstration and younger audiences.
- /04
Search
Brand and category searches from shoppers who already know what they want.
/HOW LONG IT TAKES
/01
Tracking and structure
In the first two weeks we fix conversion tracking and rebuild the account around what you sell.
/02
Weekly optimization
Search terms, bids, audiences and creative are adjusted every week against cost per lead or sale.
/03
Scale what pays
Budget moves to the campaigns that bring buyers at an acceptable cost, in steps you can follow.
/FAQ
Often, if the account is built on margin and repeat purchases. We calculate the cost per sale you can afford, including repeat orders where your data shows them, and set targets from that.
By excluding recent buyers from acquisition campaigns, using new customer goals where platforms offer them, and separating brand searches in the reports.
We write ad copy and prepare static creative. Short videos can be cut from your existing footage; for a new shoot, we agree the brief and the format with you first.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Ad spend goes directly from your account to Google, Meta or LinkedIn. Our management fee is a separate line, scoped to the work the account needs, not a percentage of spend.
LET'S REVIEW YOUR B2C AD ACCOUNTS
Give us read access to Google Ads, Meta and your product feed. We will show you which products and audiences spend the budget and which bring profit.
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