Trade intent targeting
Keywords and audiences that reach businesses, with retail searches excluded.
/INDUSTRIES / ECOMMERCE / ADVERTISING
B2B Ecommerce Marketing for Wholesalers
B2B ecommerce marketing for wholesalers and distributors that sell online to businesses: campaigns that bring trade buyers to your B2B shop, with tracking for accounts, reorders and price lists.
An online store can have great products and still lose to competitors who simply show up first and convert better. Growth comes from aligning catalog structure with how people actually search and shop.
/01
THE SITUATION
A B2B online shop works differently from a consumer store. Buyers log in, see their own prices, order in larger quantities and come back regularly. New trade accounts are what marketing has to win, and many of them still place the first order by phone or email after browsing the shop.
/02
WHY IT MATTERS
Consumer-style campaigns bring retail shoppers who cannot buy, or who expect public prices and small quantities. A wholesaler then pays for traffic that never opens an account, while the real buyers, purchasing managers and shop owners, are not reached.
/03
HOW WE APPROACH IT
We target business buyers by search terms that show trade intent, by industry and by role, and send them to pages that explain how to open an account, the terms and the range. Account registrations, first orders and reorders are tracked separately, so campaigns are judged on new trade customers.
/WHAT YOUR BUYERS RESPOND TO
Trade buyers look for conditions as much as for products.
- Wholesale or bulk supply of a product category
- Suppliers or distributors in a country or region
- Trade accounts, price lists and minimum order quantities
- Delivery times and stock availability for large orders
- Private label or dropshipping options
- SEO
- Advertisingyou are here
- Development
- Hosting
/WHAT THE WORK COVERS
Account-focused pages
Landing pages that explain terms, range and how to open a trade account.
Account and reorder tracking
New accounts, first orders and repeat orders measured as separate goals.
Conversion tracking
Every campaign reports leads or sales, checked against your CRM or store data before we optimize anything.
Weekly optimization
Search terms, bids, audiences and ads reviewed every week, with changes logged so you can see them.
/CHANNELS WE USE AND WHY
- /01
Google Search
Wholesale and supplier searches with clear trade intent.
- /02
Shopping
For catalogs where trade prices or pack prices can be shown publicly.
- /03
LinkedIn
Purchasing managers and owners in the industries you supply.
- /04
Email remarketing
Reorders and new ranges for existing trade accounts.
/HOW LONG IT TAKES
/01
Tracking and structure
In the first two weeks we fix conversion tracking and rebuild the account around what you sell.
/02
Weekly optimization
Search terms, bids, audiences and creative are adjusted every week against cost per lead or sale.
/03
Scale what pays
Budget moves to the campaigns that bring buyers at an acceptable cost, in steps you can follow.
/FAQ
Yes. Search campaigns can promote categories and the trade offer without showing prices, and Shopping can work with public pack or starting prices where you choose to show them.
With negative keywords for retail searches, trade language in the ads, and landing pages that state clearly that the shop serves businesses.
Partly. We track account registrations and calls, and where your system records the source of a new account, we link first orders back to campaigns.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Ad spend goes directly from your account to Google, Meta or LinkedIn. Our management fee is a separate line, scoped to the work the account needs, not a percentage of spend.
LET'S REVIEW YOUR ECOMMERCE AD ACCOUNTS
Tell us how trade customers open an account and place their first order today. We will show you how campaigns can bring more of them.
REQUEST A ECOMMERCE PPC AUDIT
Or explore other eCommerce services · Find my industry