Seasonal plan
Budget and offers prepared for the peaks of the year.
/INDUSTRIES / FITNESS / ADVERTISING
Fitness PPC Management
Fitness PPC for gyms and studios: local Search and social campaigns for trials and memberships, planned around the seasons and judged on members who stay.
Fitness is local, seasonal, and intent-led. The brands that own search visibility around motivation moments win the memberships.
/01
THE SITUATION
Fitness demand peaks in January, after summer and before holidays, and drops in between. Campaigns compete locally with other gyms and with discount offers. Many new members sign up on a promotion and stop coming after a few weeks.
/02
WHY IT MATTERS
Campaigns judged only on signups favor the cheapest offers, which often bring members who leave first. Budget spent evenly across the year misses the peaks and wastes money in the quiet months.
/03
HOW WE APPROACH IT
We plan budgets around the seasons, target people within reach of each location and promote trials and offers that bring committed members. Signups are tracked through your booking software, and retention after the first months is used to judge which campaigns to keep.
/WHAT YOUR BUYERS RESPOND TO
People looking for a gym respond to these.
- A free trial or first class
- Clear prices without long commitments
- Classes and programs for beginners
- Photos and videos of the space
- A location close to home or work
- SEO
- Advertisingyou are here
- Development
- Hosting
/WHAT THE WORK COVERS
Location targeting
Campaigns for each location, within the area members come from.
Retention feedback
Members who stay used to judge and adjust campaigns.
Conversion tracking
Every campaign reports leads or sales, checked against your CRM or store data before we optimize anything.
Weekly optimization
Search terms, bids, audiences and ads reviewed every week, with changes logged so you can see them.
/CHANNELS WE USE AND WHY
- /01
Google Search and Maps
People searching for a gym or a class nearby.
- /02
Meta and Instagram
Offers and trials for people not searching yet.
- /03
TikTok
Short videos for studios with a younger audience.
- /04
Remarketing
Visitors who checked prices but did not book a trial.
/HOW LONG IT TAKES
/01
Tracking and structure
In the first two weeks we fix conversion tracking and rebuild the account around what you sell.
/02
Weekly optimization
Search terms, bids, audiences and creative are adjusted every week against cost per lead or sale.
/03
Scale what pays
Budget moves to the campaigns that bring buyers at an acceptable cost, in steps you can follow.
/FAQ
Usually with a lower base budget all year and stronger pushes before the peaks, adjusted to your own signup history.
They bring signups, but often with lower retention. We test offers against retention, not only against signups.
Yes, each with its own targeting, budget and report.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Ad spend goes directly from your account to Google, Meta or LinkedIn. Our management fee is a separate line, scoped to the work the account needs, not a percentage of spend.
LET'S REVIEW YOUR FITNESS AD ACCOUNTS
Tell us how members sign up and when your peaks are. We will show you how campaigns should follow the year.
REQUEST A FITNESS PPC AUDIT
Or explore other Fitness services · Find my industry