Policy review
Ads and landing pages checked against platform healthcare policies before launch.
/INDUSTRIES / HEALTHCARE / ADVERTISING
Healthcare PPC Agency
A healthcare PPC agency for clinics and medical practices: Google Ads and paid social for appointments, run within the healthcare policies of each platform and without sending health data to advertisers.
Patients and partners expect clarity, credibility, and compliant communication. Performance marketing has to respect both regulation and trust signals.
/01
THE SITUATION
Healthcare advertising is restricted. Platforms limit ads for prescription medicines, some treatments and certain claims, and they restrict targeting based on health. At the same time, patients search for treatments with clear intent, and a clinic that appears at the right moment gets the appointment.
/02
WHY IT MATTERS
Ads that break platform policy are disapproved, and repeated problems can suspend the account. Tracking that sends treatment pages or form contents to ad platforms creates a privacy risk. Campaigns have to bring appointments while staying inside both limits.
/03
HOW WE APPROACH IT
We build campaigns per treatment and location, write ads and landing pages within each platform's healthcare policy, and measure appointments as generic conversions without health details. Calls and online bookings are tracked, and the budget follows the treatments with capacity and the margin to support advertising.
/WHAT YOUR BUYERS RESPOND TO
Patients respond to clear, factual offers.
- Availability with a specialist this week
- A treatment with a price or a price range
- Online consultations
- A clinic close to home or work
- Check-ups and screening packages
- SEO
- Advertisingyou are here
- Development
- Hosting
/WHAT THE WORK COVERS
Treatment campaigns
Budget per treatment and clinic, aligned with available appointment slots.
Privacy-safe conversions
Appointments tracked as generic events, without condition or treatment details.
Conversion tracking
Every campaign reports leads or sales, checked against your CRM or store data before we optimize anything.
Weekly optimization
Search terms, bids, audiences and ads reviewed every week, with changes logged so you can see them.
/CHANNELS WE USE AND WHY
- /01
Google Search
Patients searching for a treatment or a specialist near them.
- /02
Local and call ads
Directions and calls for clinics that book mainly by phone.
- /03
Meta
Check-up packages and new clinic openings, without health-based targeting.
- /04
YouTube
Explaining a procedure or introducing a doctor to patients who are still deciding.
/HOW LONG IT TAKES
/01
Tracking and structure
In the first two weeks we fix conversion tracking and rebuild the account around what you sell.
/02
Weekly optimization
Search terms, bids, audiences and creative are adjusted every week against cost per lead or sale.
/03
Scale what pays
Budget moves to the campaigns that bring buyers at an acceptable cost, in steps you can follow.
/FAQ
Most clinic services can, with limits. Prescription medicines, some procedures and some claims are restricted or need certification, and the rules differ by country and platform. We check your services against them before planning campaigns.
No. Platforms do not allow targeting based on health, and we would not recommend it. Campaigns reach people through what they search for, where they are and general interests.
With call tracking numbers per campaign and a simple outcome recorded by reception, such as booked or not booked, without patient details.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Ad spend goes directly from your account to Google, Meta or LinkedIn. Our management fee is a separate line, scoped to the work the account needs, not a percentage of spend.
LET'S REVIEW YOUR HEALTHCARE AD ACCOUNTS
Give us read access to your ad accounts and tell us which treatments have free capacity. We will show you where the budget should go first.
REQUEST A HEALTHCARE PPC AUDIT
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