Brand protection
Your name defended in search results, with direct rates and benefits in the ads.
/INDUSTRIES / HOSPITALITY / ADVERTISING
Hotel PPC Management
Hotel PPC for independent hotels, resorts and guesthouses: brand protection, Google Hotel Ads and paid social that move bookings from online travel agencies to your own booking engine.
Every booking through an OTA is margin lost. Hotels that build organic visibility and direct conversion paths reclaim revenue.
/01
THE SITUATION
Most hotels compete with their own distribution partners. When a guest searches for the hotel's name, online travel agencies and metasearch sites often appear above the hotel's website, with the same rooms and a commission attached. Hotel advertising starts with winning back those searches.
/02
WHY IT MATTERS
Every booking that passes through an online travel agency carries a commission that a direct booking would not. When the hotel does not defend its own name in search results, it pays that commission even on guests who were already looking for it.
/03
HOW WE APPROACH IT
We protect brand searches first, connect your booking engine to Google Hotel Ads through a supported partner, and track bookings with their value, not only clicks to the booking engine. Then we add campaigns for the destination, the season and the type of stay you want to fill.
/WHAT YOUR BUYERS RESPOND TO
Hotel guests search in a predictable sequence.
- The hotel's own name, often with words like booking, price or contact
- Hotels in a destination for given dates
- Hotels with a specific feature, such as spa, parking or pet friendly
- Packages and offers for a season, a weekend or an event
- Wedding, conference and group venues
- SEO
- Advertisingyou are here
- Development
- Hosting
/WHAT THE WORK COVERS
Google Hotel Ads
Prices from your booking engine shown in Google's hotel results, through a supported connection.
Booking value tracking
Completed bookings and their value tracked from the booking engine back to each campaign.
Conversion tracking
Every campaign reports leads or sales, checked against your CRM or store data before we optimize anything.
Weekly optimization
Search terms, bids, audiences and ads reviewed every week, with changes logged so you can see them.
/CHANNELS WE USE AND WHY
- /01
Brand Search
The cheapest bookings you can buy, taken back from intermediaries.
- /02
Google Hotel Ads
Direct prices next to the online travel agencies in Google's hotel results.
- /03
Meta and Instagram
Inspiration for leisure stays, offers and remarketing for visitors who checked dates.
- /04
Destination Search
Searches for the area and the type of stay, for the seasons you need to fill.
/HOW LONG IT TAKES
/01
Tracking and structure
In the first two weeks we fix conversion tracking and rebuild the account around what you sell.
/02
Weekly optimization
Search terms, bids, audiences and creative are adjusted every week against cost per lead or sale.
/03
Scale what pays
Budget moves to the campaigns that bring buyers at an acceptable cost, in steps you can follow.
/FAQ
Usually yes. Hotel Ads put your direct price in the place where guests compare prices, which Search ads cannot do. It requires a booking engine or channel manager that connects to Google.
In most cases, yes. If you do not, the online travel agencies take that position, and the guest who searched for you books through them, with a commission.
Yes, if the booking engine supports conversion tracking or a data connection. We check this first, because it decides how precisely campaigns can be measured.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Ad spend goes directly from your account to Google, Meta or LinkedIn. Our management fee is a separate line, scoped to the work the account needs, not a percentage of spend.
LET'S REVIEW YOUR HOTEL AD ACCOUNTS
Send us access to your Google Ads account and tell us which booking engine you use. We will show you how many of your brand searches currently end on an online travel agency.
REQUEST A HOTEL PPC AUDIT
Or explore other Hospitality services · Find my industry