Use case and feature pages
Pages built around jobs and roles, each with a path to signup.
/INDUSTRIES / SAAS / SEO
SaaS SEO Agency
A SaaS SEO agency for software companies that want signups from search: feature, use case, integration and comparison pages that rank for the searches your future users make.
SaaS growth depends on attracting the right ICP, getting them to activate, and keeping them long enough to expand. Vanity signups don't pay the bills.
/01
THE SITUATION
Software buyers search for the job they want done, for alternatives to a tool they use, and for integrations with the stack they already have. Many SaaS sites have a homepage, a pricing page and a blog with company news, while the pages that match these searches are missing.
/02
WHY IT MATTERS
Competitors and review sites rank for those searches and shape the comparison before a user ever sees your product. Paid acquisition then carries the whole growth plan, and the cost of each new customer keeps rising.
/03
HOW WE APPROACH IT
We build pages that match how software is chosen: use cases by job and role, integration pages, comparison and alternative pages written fairly, and templates or tools people use directly. Signups and activations from organic visits are tracked, so content is judged on users, not on traffic.
/WHAT YOUR BUYERS SEARCH FOR
SaaS searches show what the user wants to get done.
- Software for a task or a role, such as invoicing software for freelancers
- Alternatives to a known tool
- A tool that integrates with another one
- Templates, examples and how-to questions
- Pricing and comparisons between plans or products
- SEOyou are here
- Advertising
- Development
- Hosting
/WHAT THE WORK COVERS
Comparison and alternative pages
Fair, factual comparisons that rank and help users choose.
Integration pages
One page per integration, for searches that combine two tools.
Technical SEO
Crawling, indexing, site speed and structured data, fixed in order of impact.
Monthly reporting
Rankings, organic traffic and the inquiries or sales it produced, compared with the starting point.
/PAGES THAT EARN THE TRAFFIC
- /01
Use case pages
Bring users who know what they need done.
- /02
Comparison pages
Reach users who are already evaluating options.
- /03
Integration pages
Capture searches from users of the tools you connect to.
- /04
Templates and tools
Earn links and bring users who can start using the product right away.
/HOW LONG IT TAKES
/01
Audit and first fixes
We crawl the site, check what Google indexes and fix what blocks the pages that already get impressions.
/02
Content and links
New and rewritten pages target the searches mapped in the audit, supported by links from sites your buyers read.
/03
Measure and adjust
Every month we compare rankings, traffic and inquiries with the baseline and move effort to what is working.
/FAQ
Yes, if they are fair and accurate. Users search for these comparisons anyway, and a page that states where each product fits is more credible than one that claims to win everywhere.
On signups, activations and paid accounts from organic visits, tracked from the site into the product and, where possible, into billing.
We write it with your product team, who provide the details and check accuracy. Technical users notice shallow content quickly.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Nobody controls Google's results. We commit to a plan, a monthly report you can check, and a clear account of what moved and why.
START WITH A SAAS SEO AUDIT
Start with an audit of your site against the searches your users make. You get a list of missing use case, integration and comparison pages, ordered by potential.
REQUEST A SAAS SEO AUDIT
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