Technical targeting
Keywords and audiences by problem, stack and role, with noise excluded.
/INDUSTRIES / TECHNOLOGY / ADVERTISING
Tech PPC Management
Tech PPC for software, hardware and IT service companies: Search and LinkedIn campaigns aimed at technical buyers, measured on qualified conversations and pipeline.
Tech buyers evaluate vendors by depth, proof, and clarity. Visibility in technical searches and credible content win the shortlist.
/01
THE SITUATION
Technology keywords are often expensive and ambiguous. The same search can come from a buyer, a student, a job seeker or a competitor. Audiences are narrow, sales cycles are long, and the people who click are rarely the only ones who decide.
/02
WHY IT MATTERS
Without strict targeting and pipeline feedback, campaigns spend on technical curiosity rather than buying intent. The account then shows many clicks and some leads, while sales sees few conversations worth having.
/03
HOW WE APPROACH IT
We target by problem, technology and role, exclude job, tutorial and free searches, and send traffic to pages that match the offer. Leads are qualified with sales, and qualified opportunities go back to Google Ads and LinkedIn as conversions.
/WHAT YOUR BUYERS RESPOND TO
Technical buyers respond to specific, credible offers.
- A technical consultation or architecture review
- A demo focused on their use case
- Benchmarks, documentation or technical guides
- Clear engagement models and pricing ranges
- Proof of work in a similar environment
- SEO
- Advertisingyou are here
- Development
- Hosting
/WHAT THE WORK COVERS
Offer and page match
Each campaign sent to a page that answers its specific search.
Pipeline feedback
Qualified opportunities imported back into the ad platforms.
Conversion tracking
Every campaign reports leads or sales, checked against your CRM or store data before we optimize anything.
Weekly optimization
Search terms, bids, audiences and ads reviewed every week, with changes logged so you can see them.
/CHANNELS WE USE AND WHY
- /01
Google Search
Problem, technology and service searches with buying intent.
- /02
LinkedIn
Technical and executive roles at the companies you want to reach.
- /03
Microsoft Advertising
Additional reach on Bing, often relevant for business audiences.
- /04
Remarketing
Visitors who read technical content but did not ask for a conversation.
/HOW LONG IT TAKES
/01
Tracking and structure
In the first two weeks we fix conversion tracking and rebuild the account around what you sell.
/02
Weekly optimization
Search terms, bids, audiences and creative are adjusted every week against cost per lead or sale.
/03
Scale what pays
Budget moves to the campaigns that bring buyers at an acceptable cost, in steps you can follow.
/FAQ
With negative keywords for jobs, courses and tutorials, audience exclusions on LinkedIn, and ads that state clearly who the offer is for.
When the buyer is defined by role and company, often yes. We judge it on qualified opportunities, not on cost per click.
Lead quality shows within weeks; pipeline and deals need at least part of a sales cycle, so we report both.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Ad spend goes directly from your account to Google, Meta or LinkedIn. Our management fee is a separate line, scoped to the work the account needs, not a percentage of spend.
LET'S REVIEW YOUR TECHNOLOGY AD ACCOUNTS
Give us read access to your ad accounts and a sample of recent leads with sales feedback. We will show you which campaigns bring real conversations.
REQUEST A TECHNOLOGY PPC AUDIT
Or explore other Technology services · Find my industry