Buying stage map
Searches and questions mapped from problem to shortlist, with a page for each gap.
/INDUSTRIES / B2B / SEO
B2B SEO Agency
A B2B SEO agency for companies with complex offers and long sales cycles: solution pages, technical content and authority that bring decision-makers to your site while they research.
B2B buyers research deeply, involve multiple stakeholders, and rarely convert on the first visit. Generic tactics waste budget, what works is structured pipeline orchestration.
/01
THE SITUATION
B2B buyers research for weeks before talking to a supplier. They search for the problem, compare approaches, read about implementation and check who else uses a solution. Many B2B websites describe the company and its products in its own terms, and rarely answer the questions buyers type into search.
/02
WHY IT MATTERS
When your site is absent from that research, buyers form their shortlist from competitors' content. By the time they contact anyone, the requirements already reflect someone else's way of solving the problem, and you compete on price.
/03
HOW WE APPROACH IT
We map the questions buyers ask at each stage, from the problem to the shortlist, and build pages that answer them: problem and solution pages, comparison pages, integration and use case pages. Technical SEO keeps the site crawlable, and links come from industry publications, partners and associations.
/WHAT YOUR BUYERS SEARCH FOR
B2B searches follow the buying process.
- The business problem, in the words a manager would use
- Types of solutions and how they compare
- Supplier or software searches with an industry or a country
- Integration, implementation and pricing questions
- Alternatives to a known supplier
- SEOyou are here
- Advertising
- Development
- Hosting
/WHAT THE WORK COVERS
Solution and use case pages
Pages that explain your offer in the buyer's terms, by problem and by industry.
Expert content
Articles written with your specialists, with the depth technical buyers expect.
Technical SEO
Crawling, indexing, site speed and structured data, fixed in order of impact.
Monthly reporting
Rankings, organic traffic and the inquiries or sales it produced, compared with the starting point.
/PAGES THAT EARN THE TRAFFIC
- /01
Solution pages
Rank for problem and solution searches and lead to a sales conversation.
- /02
Comparison pages
Reach buyers who are choosing between approaches or suppliers.
- /03
Industry pages
Show how the offer works in the buyer's sector.
- /04
Guides and research
Earn links and bring buyers early in their research.
/HOW LONG IT TAKES
/01
Audit and first fixes
We crawl the site, check what Google indexes and fix what blocks the pages that already get impressions.
/02
Content and links
New and rewritten pages target the searches mapped in the audit, supported by links from sites your buyers read.
/03
Measure and adjust
Every month we compare rankings, traffic and inquiries with the baseline and move effort to what is working.
/FAQ
Usually yes. Even small search volumes matter when one client is worth a lot, and the same pages support sales conversations, proposals and paid campaigns.
We track demo requests, calls and contacts from organic visits, keep the source in your CRM and follow those contacts to opportunities and deals.
Your specialists, in short interviews. We turn their knowledge into pages and ask them to check the technical details before publishing.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Nobody controls Google's results. We commit to a plan, a monthly report you can check, and a clear account of what moved and why.
START WITH A B2B SEO AUDIT
Start with an audit of your site against the searches your buyers make. You get a list of missing pages and fixes, ordered by business value.
REQUEST A B2B SEO AUDIT
Or explore other B2B services · Find my industry