TheFactory Agency

/INDUSTRIES / B2C / DEVELOPMENT

B2C Web Development

B2C web development for consumer brands and services: fast, mobile-first sites and shops built for large audiences, short decisions and frequent changes.

B2C buyers decide fast and forget faster. Visibility, trust signals, and frictionless paths to purchase are everything.

/01

THE SITUATION

Consumer websites receive most visits on phones, often from ads or social media, and visitors decide in seconds. Campaigns, offers and products change often, so marketing needs to publish quickly without waiting for development. Traffic can also peak suddenly during campaigns.

/02

WHY IT MATTERS

A slow page or a broken form during a campaign wastes the ad budget behind it. When marketing depends on developers for every landing page, campaigns launch late or not at all.

/03

HOW WE APPROACH IT

We build mobile-first sites with reusable blocks so marketing can create landing pages and campaigns alone. Performance is tested on real devices and under load, tracking is set up correctly from the start, and forms and checkouts are kept short.

/WHAT VISITORS NEED TO FIND

Consumers expect these from a brand website.

  • Pages that load quickly on a phone
  • Clear offers and prices
  • Short forms and checkout
  • Reviews and social proof
  • Easy contact or support

/WHAT THE WORK COVERS

Campaign landing pages

Marketing builds and publishes landing pages from reusable blocks.

Performance under load

Sites tested for speed on mobile and for traffic peaks.

Clean tracking

Events and conversions set up correctly from launch.

Speed and SEO foundations

Fast templates, clean URLs, redirects from the old site and structured data from the first day.

Support after launch

Hosting, updates and fixes from the same team that built the site, if you want them.

/PLATFORMS AND INTEGRATIONS

  1. /01

    Content management

    A page builder with your brand's blocks and limits.

  2. /02

    Marketing tools

    Forms and events connected to email and CRM tools.

  3. /03

    Payments

    Payment methods consumers expect in your markets.

  4. /04

    Analytics

    GA4 and ad platform tracking with consent handled.

/HOW LONG IT TAKES

/01

Scope and architecture

One to two weeks to agree on pages, integrations and the platform, with a fixed scope you can sign off.

/02

Design and build

Templates are designed and built in milestones, so you review working pages instead of waiting for the end.

/03

Launch and first months

Redirects, tracking and speed are checked at launch, then we watch rankings and conversions for regressions.

/FAQ

LET'S SCOPE YOUR B2C WEBSITE

Tell us how your marketing team works and what the site must support. We will come back with an approach and a scoped estimate.