Faceted navigation
Filter pages that match real searches are indexed, the rest are kept out of the crawl.
/INDUSTRIES / ECOMMERCE / SEO
SEO for Ecommerce Brands
SEO for ecommerce brands that want category and product pages to rank: site structure, faceted navigation, product content and technical fixes for stores with large catalogs.
An online store can have great products and still lose to competitors who simply show up first and convert better. Growth comes from aligning catalog structure with how people actually search and shop.
/01
THE SITUATION
An online store can have thousands of URLs, most of them created by filters, sorting and pagination. Search engines spend their time crawling near-identical pages while the categories that matter rank on page three. Product descriptions are often copied from suppliers, so the same text appears on dozens of competing stores.
/02
WHY IT MATTERS
Category pages bring most of the organic revenue in ecommerce, because they match the searches people make before choosing a product. When they are weak or buried under filter pages, the store pays for that traffic in ads, product by product, every month.
/03
HOW WE APPROACH IT
We fix what search engines crawl and index first: filters, parameters, pagination, canonical tags and internal links. Then we strengthen category pages with useful text, filters that match real searches and structured data, and rewrite product content where it competes with the same supplier text elsewhere.
/WHAT YOUR BUYERS SEARCH FOR
Shoppers search at different levels of a catalog.
- A category with an attribute, such as waterproof hiking boots for women
- A brand and a product line
- An exact model or product code
- Comparison and best-of searches before a purchase
- Questions about size, compatibility or use
- SEOyou are here
- Advertising
- Development
- Hosting
/WHAT THE WORK COVERS
Category content
Category pages with helpful text, internal links and the filters people search for.
Product data
Unique product content and structured data for price, stock and reviews.
Technical SEO
Crawling, indexing, site speed and structured data, fixed in order of impact.
Monthly reporting
Rankings, organic traffic and the inquiries or sales it produced, compared with the starting point.
/PAGES THAT EARN THE TRAFFIC
- /01
Category pages
The main source of organic revenue for most stores.
- /02
Filter landing pages
Indexed combinations, such as brand plus category, where search demand exists.
- /03
Product pages
Rank for model and code searches close to purchase.
- /04
Buying guides
Reach shoppers who compare before choosing a product.
/HOW LONG IT TAKES
/01
Audit and first fixes
We crawl the site, check what Google indexes and fix what blocks the pages that already get impressions.
/02
Content and links
New and rewritten pages target the searches mapped in the audit, supported by links from sites your buyers read.
/03
Measure and adjust
Every month we compare rankings, traffic and inquiries with the baseline and move effort to what is working.
/FAQ
Not for every product at once. We start with the products that sell or could sell through search, and use templates with real attributes for the long tail.
It can be. Most filter combinations should not be indexed, while a few match real searches and deserve their own optimized page. We decide that combination by combination.
On organic revenue and orders by category, tracked in analytics and compared with the store's own sales data, not only on rankings.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Nobody controls Google's results. We commit to a plan, a monthly report you can check, and a clear account of what moved and why.
START WITH A ECOMMERCE SEO AUDIT
Start with an audit of your catalog structure, filters and category pages. You get a prioritized list of fixes, starting with the categories that sell.
REQUEST A ECOMMERCE SEO AUDIT
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