Marketing site and docs
Product pages and documentation on a system marketing and product teams can update.
/INDUSTRIES / SAAS / DEVELOPMENT
SaaS Web Development
SaaS web development for software companies: product websites, documentation and signup flows that load fast, explain the product clearly and pass clean data to your product and billing tools.
SaaS growth depends on attracting the right ICP, getting them to activate, and keeping them long enough to expand. Vanity signups don't pay the bills.
/01
THE SITUATION
A SaaS company's website is where trials start. It has to explain a product that changes every month, show pricing that may differ by plan and market, and hand users over to the product without friction. Often the marketing site, the docs and the app are built by different people with different tools.
/02
WHY IT MATTERS
When the site and the product disagree on features or prices, users lose trust. When signup tracking breaks between the site and the app, nobody knows which channels bring paying customers, and growth decisions are made on partial data.
/03
HOW WE APPROACH IT
We build the marketing site and documentation on a content system the marketing team can run, with reusable blocks for features, use cases and integrations. Signup and pricing flows are tested end to end, and events are passed from the site into the product and analytics with the source kept.
/WHAT VISITORS NEED TO FIND
Visitors to a SaaS website look for these before they sign up.
- What the product does, in a short demo or screenshots
- Pricing and what each plan includes
- Integrations with the tools they use
- Documentation and security information
- A free trial or a demo without a long form
- SEO
- Advertising
- Developmentyou are here
- Hosting
/WHAT THE WORK COVERS
Signup and pricing flows
Plans, trials and checkout tested end to end, across devices.
Product analytics handoff
Source and campaign data passed from the site into the product and analytics.
Speed and SEO foundations
Fast templates, clean URLs, redirects from the old site and structured data from the first day.
Support after launch
Hosting, updates and fixes from the same team that built the site, if you want them.
/PLATFORMS AND INTEGRATIONS
- /01
Content management
Feature, use case and integration pages built from reusable blocks.
- /02
Documentation
A docs area with search and versioning for technical users.
- /03
Product analytics
Signup and activation events connected to your analytics tools.
- /04
Billing and CRM
Plans and accounts connected to the billing and CRM systems you use.
/HOW LONG IT TAKES
/01
Scope and architecture
One to two weeks to agree on pages, integrations and the platform, with a fixed scope you can sign off.
/02
Design and build
Templates are designed and built in milestones, so you review working pages instead of waiting for the end.
/03
Launch and first months
Redirects, tracking and speed are checked at launch, then we watch rankings and conversions for regressions.
/FAQ
Not necessarily. They have different jobs. What matters is a consistent design, shared tracking and a smooth handover from the site to the app.
Yes, as screenshots with guided steps, short videos or an interactive walkthrough, depending on how complex the product is.
By managing plans in one place and displaying them on the site from that source, so a price change does not need two updates.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
Yes, if the migration is planned. We map every URL that earns traffic or links, set redirects before launch and watch Search Console closely in the first weeks.
LET'S SCOPE YOUR SAAS WEBSITE
Tell us what the site, the docs and the signup flow must do and which tools they connect to. We will come back with an approach and a scoped estimate.
BOOK A SAAS WEBSITE CONSULTATION
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