Project campaigns
Budget and creative per development and unit type.
/INDUSTRIES / REAL ESTATE / ADVERTISING
Real Estate PPC Management
Real estate PPC for agencies and developers: Google Ads and social campaigns for listings, new developments and seller leads, measured on viewings and qualified buyers.
Real estate is local-first and intent-driven. The agencies that own neighborhood-level visibility win the listings and the buyers.
/01
THE SITUATION
Real estate campaigns serve very different goals: selling the last units of a development, finding sellers who want an agent, renting apartments quickly. Many leads are curious visitors, investors browsing or people far from a decision, and the platforms have special rules for housing ads.
/02
WHY IT MATTERS
Housing ads are a special category on some platforms, with limits on targeting by age, gender or postal code to prevent discrimination. Campaigns that ignore these rules get rejected, and campaigns judged only on form fills bring contacts who never book a viewing.
/03
HOW WE APPROACH IT
We build campaigns per project, area and goal, within the housing ad rules of each platform. Forms and landing pages ask about budget, timing and financing, and leads go to agents immediately. Viewings and reservations are recorded and sent back to the platforms.
/WHAT YOUR BUYERS RESPOND TO
Property buyers and sellers respond to concrete information.
- Available units with price, size and floor plan
- Viewing days and show apartments
- Payment plans and financing options
- A free valuation for sellers
- Delivery dates for new developments
- SEO
- Advertisingyou are here
- Development
- Hosting
/WHAT THE WORK COVERS
Seller lead campaigns
Valuation offers that bring owners looking for an agent.
Housing ad compliance
Targeting and copy set up within special category rules.
Conversion tracking
Every campaign reports leads or sales, checked against your CRM or store data before we optimize anything.
Weekly optimization
Search terms, bids, audiences and ads reviewed every week, with changes logged so you can see them.
/CHANNELS WE USE AND WHY
- /01
Google Search
Area, project and property type searches with clear intent.
- /02
Meta
Visual promotion of developments and listings to people in the area.
- /03
YouTube
Project and apartment tours for buyers who decide from far away.
- /04
Remarketing
Visitors who viewed units or plans but did not book a viewing.
/HOW LONG IT TAKES
/01
Tracking and structure
In the first two weeks we fix conversion tracking and rebuild the account around what you sell.
/02
Weekly optimization
Search terms, bids, audiences and creative are adjusted every week against cost per lead or sale.
/03
Scale what pays
Budget moves to the campaigns that bring buyers at an acceptable cost, in steps you can follow.
/FAQ
Housing is a special ad category on platforms like Meta in many markets, to prevent discrimination. Campaigns reach people through location radius, interests and similar audiences instead.
Yes, if agents record them in the CRM or a shared sheet with the lead source. We then import them as conversions.
Yes, with separate campaigns per country and language, and pages that answer the questions foreign buyers ask about buying in your market.
Access to analytics and the platform, one person who can approve changes, and an honest picture of what has been tried. Two hours in week one, then a weekly checkpoint.
No. Ad spend goes directly from your account to Google, Meta or LinkedIn. Our management fee is a separate line, scoped to the work the account needs, not a percentage of spend.
LET'S REVIEW YOUR REAL ESTATE AD ACCOUNTS
Tell us which projects or listings need buyers and how agents record viewings. We will show you how campaigns should be split.
REQUEST A REAL ESTATE PPC AUDIT
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