TheFactory Agency

/INDUSTRIES / REAL ESTATE / SEO

Real Estate SEO Services

Real estate SEO for agencies, developers and property managers: listing, neighborhood and project pages that rank for local property searches and bring buyers, renters and sellers.

Real estate is local-first and intent-driven. The agencies that own neighborhood-level visibility win the listings and the buyers.

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THE SITUATION

Property searches are dominated by large portals. Agencies and developers still have searches they can win: a specific neighborhood, a new development, a type of property in a small area, a seller looking for an agent. Most agency sites copy listings from a feed and add little that portals do not already show.

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WHY IT MATTERS

If your site only repeats portal listings, there is no reason for search engines to rank it, and every lead comes through a portal that also shows your competitors. Neighborhood knowledge and new developments are where your own site can stand out.

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HOW WE APPROACH IT

We build neighborhood and area pages with real local information, project pages for developments, and seller pages for people looking for an agent. Listings are made crawlable with unique details, and local listings, reviews and structured data support visibility in maps.

/WHAT YOUR BUYERS SEARCH FOR

Property searches are local and often very specific.

  • Apartments or houses for sale or rent in a neighborhood
  • A named new development or developer
  • A type of property with a feature, such as a garden or parking
  • Real estate agents or agencies in an area
  • Property prices and market trends in a city

/WHAT THE WORK COVERS

Neighborhood pages

Local guides with schools, transport, prices and listings in the area.

Development pages

Pages per project with units, plans, progress and contact.

Seller pages

Pages that bring owners looking for an agent in their area.

Technical SEO

Crawling, indexing, site speed and structured data, fixed in order of impact.

Monthly reporting

Rankings, organic traffic and the inquiries or sales it produced, compared with the starting point.

/PAGES THAT EARN THE TRAFFIC

  1. /01

    Neighborhood pages

    Rank for area searches portals cover thinly.

  2. /02

    Project pages

    Capture searches for a development by name.

  3. /03

    Listing pages

    Unique details that give listings a reason to rank.

  4. /04

    Map results

    Agency and office searches in each area.

/HOW LONG IT TAKES

/01

Audit and first fixes

We crawl the site, check what Google indexes and fix what blocks the pages that already get impressions.

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Content and links

New and rewritten pages target the searches mapped in the audit, supported by links from sites your buyers read.

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Measure and adjust

Every month we compare rankings, traffic and inquiries with the baseline and move effort to what is working.

/FAQ

START WITH A REAL ESTATE SEO AUDIT

Start with an audit of your listing, area and project pages. You get a list of fixes and new pages, ordered by the searches you can win.